A city's leader should operate like a CEO, optimizing for the entire municipality rather than specific factions. The primary goal should be creating economic prosperity and opportunities for all residents, from ages 18 to 90. This 'creation' mindset is more effective than political campaigns based on taking from one group to give to another.
While national politics can be divisive and disheartening, city-level initiatives offer hope. In a local context, people are neighbors who must collaborate, respect each other's humanity, and work towards a common goal of improving their community. This forced cooperation creates a positive, inspiring model for progress.
Political messaging focused on 'equity' and villainizing wealth often backfires. Most voters don't begrudge success; they want access to economic opportunity for themselves and their families. A winning platform focuses on enabling personal advancement and a fair shot, not on what is described as a 'patronizing' class warfare narrative.
Hamdi Ulukaya navigates political divisiveness by collaborating with figures like Ivanka Trump on non-partisan, "timeless truths" such as food waste. This approach seeks common ground on shared human challenges, sidestepping partisan conflict while staying true to company values.
Business is a unique domain where you can pursue selfish goals (building a large, profitable company) and selfless ones at the same time. By building a successful company with ethical, people-first practices, you force competitors to adopt similar positive behaviors to compete, thereby improving the entire industry for everyone.
An entrepreneurial view of public goods dictates that any service should generate more value than its costs. If a division, like public transit, consistently loses money, it's a market signal that society doesn't value it at its current price. Subsidizing it is an emotional, not a logical, decision.
Contrary to the popular bottoms-up startup ethos, a top-down approach is crucial for speed in a large organization. It prevents fragmentation that arises from hundreds of teams pursuing separate initiatives, aligning everyone towards unified missions for faster, more coherent progress.
Instead of operating within the confines of a marketing department, marketers should adopt the mindset of the CEO. This means focusing on how to change the customer's mind to achieve the company's ultimate goals, rather than getting bogged down in departmental tactics. This approach leads to more influential and strategic work.
To improve federal efficiency beyond partisan politics, Oliver Libby proposes creating a Chief Operating Officer for the U.S. government. Modeled after the long-term, cross-administration tenure of the Fed Chair, this role would focus on making government work better for citizens regardless of who is in power.
San Francisco's mayor is shifting the city's relationship with tech companies from passive tax collection to active partnership. He demands they engage with and support public schools, arts, and transit, framing it as a prerequisite for being "open for business," not an optional act of charity.