There's a common tendency to push women entering a family business into accounting or office management roles. Instead, they should identify roles that spark joy and align with their passions, like marketing or sales, to avoid getting stuck in a position they don't love.

Related Insights

To become a more effective leader with a holistic business view, deliberately seek experience across various interconnected functions like operations, marketing, and sales. This strategy prevents the narrow perspective that often limits specialized leaders, even if it requires taking lateral or junior roles to learn.

When running a business with a spouse while raising children, the business can easily "steamroll" personal time. It's crucial to establish firm boundaries to prevent work from disrupting family vacations and time with kids, as that time passes quickly and is irreplaceable.

Climbing the corporate ladder isn't always the ultimate goal. As professionals become more senior, they often move away from the hands-on, creative work they are passionate about. Leaders advise cherishing mid-career roles where you can be "in the weeds" of the actual work.

A simple yet powerful way to assess your career trajectory is to evaluate your direct superior's role. If you have no desire to eventually hold that position, it's a strong signal that you are on an unsuitable path and need to change direction.

Many entrepreneurs love their core business but lose motivation as their role expands to include responsibilities they dislike (e.g., finance, operations). The solution is to reinvest early profits into hiring employees to handle these tasks, freeing the founder to focus on their strengths and passions.

Career challenges faced by professional women are not random but fall into seven recurring patterns or "power gaps." These include not recognizing accomplishments, isolating from support, and acquiescing to mistreatment. Identifying which gaps are present allows for targeted, effective action.

The primary goal in a family-run business should be preserving relationships, as work provides meaningful time together. Choosing money or ego over family creates tension. Often, the real friction stems from a perceived lack of respect, not just financial disagreements, which can poison the dynamic.

The entrepreneurial path isn't for everyone. Before investing years of "blood, sweat, and tears," aspiring founders should honestly assess if they are truly cut out for business ownership. For some, a lucrative sales role within an established, successful company offers greater financial reward with less personal risk.

A key advantage for couples in business is when their skill sets are complementary. This natural synergy allows them to "share the load" effectively by splitting responsibilities according to their innate talents, helping the business go "further faster" than a single owner could.

While complementary strengths are valuable, it's critical for partners to identify skills they both lack. Recognizing these shared blind spots is key to knowing when to bring in an employee, mentor, or coach to fill the gap, preventing the business from stalling in those areas.

Women in Family Trades Businesses Should Reject the Default "Office Manager" Role | RiffOn