When building his internal developer tools team at Meta, Adrian's hiring strategy was simple: find talented engineers who were already building similar tools on the side out of passion or necessity. He then offered them the chance to turn that side-hustle into their full-time, high-impact job.

Showcasing a side project in a design portfolio has shifted from a "nice-to-have" to "table stakes." In an era of rapid technological change, these projects are the most effective way to prove you can learn new tools, embrace new processes, and quickly execute on an idea outside of formal work constraints.

Zipline bypasses traditional hiring metrics for young talent, finding that prodigy-level teenagers with impressive personal projects (like building a submarine) are often their most effective and driven employees. Demonstrated passion for building is more predictive of success than formal education.

To break into AI PM, don't just complete projects. Build a product that solves a real pain point, launch it, and get actual users. This forces you to handle real-world issues, generating richer, more credible experience to discuss in interviews.

The most promising junior candidates are those who demonstrate self-learning by creating things they weren't asked to do, like a weekend app project. This signal of intrinsic motivation is more valuable than perfectly completed assignments.

Employers now value practical skills over academic scores. In response, students are creating "parallel curriculums" through hackathons, certifications, and open-source contributions. A demonstrable portfolio of what they've built is now more critical than their GPA for getting hired.

A top mechanical engineering graduate from a prestigious university who has never built a single project outside of class requirements demonstrates a lack of intrinsic motivation. This is a major red flag for hiring managers at ambitious hardware companies looking for true builders.

Tommy Smith intentionally featured his side project over professional work to escape being typecast. This strategy allowed him to demonstrate the skills he wanted to use in his next role, proving that personal projects can be more powerful than client work for career progression.

When hiring for Zenly and Amo, the team prioritized a candidate's side projects over their experience at Meta or Apple. Side projects are the strongest signal of curiosity, ambition, and an entrepreneurial mindset—acting as a "Trojan horse" for getting noticed by top companies.