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For a reproductively suppressive ideology to be an effective competitive strategy, some women must genuinely adopt it (the 'losers'), reducing their reproductive success. This creates a relative advantage for the 'winners' who promote the ideology but do not follow it themselves.
Elite women promote anti-relationship views as a "luxury belief," conferring status on themselves while harming less affluent women, who data shows experience greater declines in fertility and happiness when they forgo marriage and family.
When a society's most aspirational role models (e.g., K-pop stars) are contractually celibate and childless, it creates a powerful cultural script against coupling and family formation. This mimetic effect can significantly impact national birth rates by devaluing parenthood as a life goal for an entire generation.
Strategies that make mating more difficult—such as devaluing marriage or masculinity—create a hostile environment. While this hurts everyone, it harms those with lower mate quality more severely, raising the bar for entry and creating a relative reproductive advantage for the elite.
As a competitive tactic, women advise female rivals to delay having children and prioritize their careers more heavily than they would for themselves. This serves to subtly suppress the reproductive success of competitors under the guise of helpful advice.
Beyond stated morals, a pro-life stance can be an unconscious mating strategy. By making abortion less accessible, it raises the consequences of casual sex, which disincentivizes promiscuity and helps secure investment from male partners in long-term relationships.
The speaker introduces "mate suppression" as a twisted biological impulse, particularly prevalent in toxic femininity, to harm the reproductive chances of perceived rivals. This drive manifests in behaviors that sabotage others' attractiveness or access to mates, explaining seemingly irrational social rules that secretly aim to handicap competitors.
When a civilization shows signs of decline (falling birth rates, vulgarity), it signals the 'end of the game' is near. This intensifies female reproductive competition, as the goal becomes ensuring one's lineage is part of the small 'founder population' that will seed the next societal expansion.
To win the evolutionary game, one can either increase their own reproductive success (the gas pedal) or actively inhibit the reproductive success of rivals (the brake pedal). Both strategies increase an individual's net reproductive success relative to the population.
In subsistence societies, women invest all resources into their own offspring. Only in affluent, safe societies do women accrue enough surplus resources (time, energy, capital) to make investing in the suppression of rivals a more adaptive strategy than investing further in their own reproduction.
The "having a boyfriend is cringe" trend, promoted by high-status women, may be an unconscious evolutionary strategy to suppress the reproductive success of other women, thus reducing competition for desirable partners.