Short tenures at multiple companies are not inherently negative to hiring managers. What matters is the candidate's ability to articulate a clear narrative explaining each move. A story that demonstrates intentional skill acquisition (e.g., moving to gain product marketing experience) is more compelling than the tenure itself.

In a complex field like ad tech, curiosity is as critical as experience. Interviewers should assess this by seeing if candidates drive the conversation with insightful questions. A lack of curiosity is a major red flag, suggesting they won't thrive in a dynamic environment.

When evaluating a candidate's job history, distinguish between those 'running towards' an exciting opportunity and those 'running from' a negative situation. The former is a strong positive signal of ambition and conviction. The latter can be a red flag that warrants deeper investigation into potential performance or culture fit issues.

A candidate can claim they want growth, but their resume tells the real story. Scrutinize *why* they moved between specific companies. A move for a bigger salary versus a move to work under a renowned leader reveals their actual priorities far more accurately than their interview answers.

A non-linear career path is a source of unique solutions, not a disadvantage. Reframe your varied past by translating skills into the new context. For example, a musician's "tour logistics" becomes a marketer's "launch planning," showcasing transferable expertise.

Your personal brand should transcend your current job title. Identify recurring themes in your career and articulate them as core "I am" statements (e.g., "I love to build things from the ground up"). These statements should be true for you across different companies and roles, forming an authentic and enduring brand.

The chaotic, underdog nature of a startup is a binary filter. Frame this reality honestly during interviews. The right candidate will be energized by the challenge, while the wrong fit will be stressed. This question quickly reveals cultural suitability.

Standard application processes often filter out candidates with non-linear career paths. Bypassing these filters requires "warm networking"—building genuine connections with people inside a target company to let them see your potential as a human, not just a CV.

The long-held belief that frequently changing jobs is a red flag on a resume was promoted by companies to maintain employee loyalty. Modern employers should be more empathetic and understand that people often need to explore different roles and industries to find the right career fit.