Recognizing that enterprises struggle to deploy AI effectively, some PE firms are acquiring traditional businesses. Their strategy is to directly own the change management process, forcing AI implementation to unlock latent value that the original management couldn't capture on their own.

The success of an AI roll-up hinges on effective technology implementation. Therefore, the primary filter for acquiring a company is not just its financials but whether its leadership and culture are genuinely eager to adopt AI and transform their operations. This cultural fit is non-negotiable.

The era of scaling through low-ACV, product-led growth is fading. Today's rapid growth stories, especially in the capital-intensive AI space, are driven by massive, founder-led strategic deals for infrastructure and partnerships, reminiscent of the pre-dot-com internet era.

Strategic acquirers are prioritizing M&A targets that have already implemented agentic AI. The goal isn't just to buy technology, but to acquire the culture and processes to catalyze AI transformation across their broader, slower-moving organizations.

A new startup strategy involves acquiring traditional businesses and dramatically increasing their margins by integrating AI. This approach requires a unique blend of M&A, operational change management, and AI expertise, differing from typical venture-backed company creation.

The acquisition of American Express Global Business Travel by the 2.5-year-old AI firm Long Lake for $6 billion represents a new phase in the AI revolution. Instead of just competing with legacy companies, AI-native firms now have the capital and ambition to acquire and transform them from within.

The strategy of acquiring incumbent companies to accelerate AI adoption is creating a new investment category. Unlike private equity, which optimizes existing assets for efficiency, this new class focuses on fundamentally transforming them into something entirely new.

Recent acquisitions of slow-growth public SaaS companies are not just value grabs but turnaround plays. Acquirers believe these companies' distribution can be revitalized by injecting AI-native products, creating a path back to high growth and higher multiples.

Established software leaders should not try to innovate on all new AI technologies organically. A more effective strategy is to let the VC community fund early-stage bets, then use strong balance sheets to acquire the proven winners and integrate them into existing platforms, as Salesforce has done.