Before the internet, Greylock partners identified emerging companies by scanning classified ads in newspapers from various cities. Job postings signaled a hiring company, prompting partners to fly out and meet the founders in person, a process that could take months.
To win the best pre-seed deals, investors should engage high-potential talent during their 'founder curious' phase, long before a formal fundraise. The real competition is guiding them toward conviction on their own timeline, not battling other VCs for a term sheet later.
In an era without standardized reporting, Green created her own information advantage. She personally inspected assets like rail yards, talked to workers, and even found disgruntled associates of sellers to uncover hidden flaws. This deep, primary-source due diligence was her key differentiator from other investors.
To win highly sought-after deals, growth investors must build relationships years in advance. This involves providing tangible help with hiring, customer introductions, and strategic advice, effectively acting as an investor long before deploying capital.
WonderCo first maps a target market to find an exceptional company to back. They only choose to incubate a new company from scratch if their deep search reveals no existing "rocket" to provide fuel for, ensuring they build from a position of unique market insight.
Analysis shows that the themes venture capitalists and media hype in any given year are significantly delayed. Breakout companies like OpenAI were founded years before their sector became a dominant trend, suggesting that investing in the current "hot" theme is a strategy for being late.
The career arcs of venture and buyout investors differ starkly. VCs rely on networks relevant to young founders, leading some to retire by 45 as connections become stale. In contrast, buyout investing is an apprenticeship business where age and experience are increasingly valued.
Strict investment theses (e.g., "only second-time founders") are merely guidelines. The high volume of meetings required in venture capital provides the essential context and pattern recognition needed to identify exceptional outliers that defy rigid heuristics.
Small, dedicated venture funds compete against large, price-insensitive firms by sourcing founders *before* they become mainstream. They find an edge in niche, high-signal communities like the Thiel Fellowship interviewing committee or curated groups of technical talent. This allows them to identify and invest in elite founders at inception, avoiding bidding wars and market noise.
Most VCs "gather" by networking broadly. QED advocates for "hunting": identifying a single, high-conviction company and relentlessly pursuing an investment. This shifts the mindset from passively waiting for inbound leads to proactively targeting the absolute best opportunities long before a formal fundraise begins.