Don't view generative AI video as just a way to make traditional films more efficiently. Ben Horowitz sees it as a fundamentally new creative medium, much like movies were to theater. It enables entirely new forms of storytelling by making visuals that once required massive budgets accessible to anyone.

Complex AI-generated assets like slide decks are often not directly editable. The new creative workflow is not about manual tweaks but about refining prompts and regenerating the output. Mastery of this iterative process is becoming a critical skill for creative professionals.

Go beyond static prototypes by using text-to-video tools like Flow or Sora to create promotional clips. This final step allows stakeholders to visualize the product in a real-world context and emotionally connect with the user experience, making your pitch significantly more persuasive.

Tools like Notebook LM don't just create visuals from a prompt. They analyze a provided corpus of content (videos, text) and synthesize that specific information into custom infographics or slide decks, ensuring deep contextual relevance to your source material.

Instead of a complex 3D modeling process for Comet's onboarding animation, the designer used Perplexity Labs. By describing a "spinning orb" and providing a texture, she generated a 360-degree video that was cropped and shipped directly, showcasing how AI tools can quickly create high-fidelity, hacky production assets.

Successful AI video production doesn't jump from text to video. The optimal process involves scripting, using ChatGPT for a shot list, generating still images for each shot with tools like Rev, animating those images with models like VEO3, and finally, editing them together.

The cost of creating a sophisticated, multi-clip AI video ad, including all image and video generations, can be astonishingly low—as little as two dollars. This radical reduction in production costs democratizes high-quality video creation, making it accessible to nearly anyone, regardless of budget.

Developers can create sophisticated UI elements, like holographic stickers or bouncy page transitions, without writing code. AI assistants like CloudCode are well-trained on animation libraries and can translate descriptive prompts into polished, custom interactions, a capability many developers assume is beyond current AI.

Hera's core technology treats motion graphics as code. Its AI generates HTML, JavaScript, and CSS to create animations, similar to a web design tool. This code-based approach is powerful but introduces the unique challenge of managing the time dimension required for video.