Generative AI is a powerful tool for accelerating the production and refinement of creative work, but it cannot replace human taste or generate a truly compelling core idea. The most effective use of AI is as a partner to execute a pre-existing, human-driven concept, not as the source of the idea itself.
To maintain visual consistency in AI-generated videos, don't rely on text-to-video prompts alone. First, create a library of static 'ingredient' images for characters, settings, and props. Then, feed these reference images into the AI for each scene to ensure a coherent look and feel across all clips.
Current AI video platforms have bizarre, hard-coded limitations, such as being unable to process dialogue from two characters in one scene. This forces creators to devise creative and sometimes absurd workarounds, like scripting a character's death, just to achieve a specific conversational effect.
The cost of creating a sophisticated, multi-clip AI video ad, including all image and video generations, can be astonishingly low—as little as two dollars. This radical reduction in production costs democratizes high-quality video creation, making it accessible to nearly anyone, regardless of budget.
The users who gain the most from AI tools are either deep domain experts who can guide the AI with precision or complete novices unhampered by previous knowledge. Those with intermediate-level skills often get stuck, as they lack the expertise to direct the AI effectively or the naivety to experiment freely.
A systematic approach to AI video can reduce production time by over 90%. The process involves: 1) Finalizing the core idea, 2) Creating a detailed storyboard with scenes and dialogue, 3) Generating static reference images for each scene, and 4) Generating video clips and performing a final edit.