Instead of being limited by off-the-shelf software, designers can dramatically accelerate their process by building bespoke tools. MDS used the AI tool V0 to create a custom bitmap icon builder, enabling rapid prototyping of a unique interactive element.

Don't view generative AI video as just a way to make traditional films more efficiently. Ben Horowitz sees it as a fundamentally new creative medium, much like movies were to theater. It enables entirely new forms of storytelling by making visuals that once required massive budgets accessible to anyone.

Creating rich, interactive 3D worlds is currently so expensive it's reserved for AAA games with mass appeal. Generative spatial AI dramatically reduces this cost, paving the way for hyper-personalized 3D media for niche applications—like education or training—that were previously economically unviable.

Instead of writing detailed specs, product teams at Google use AI Studio to build functional prototypes. They provide a screenshot of an existing UI and prompt the AI to clone it while adding new features, dramatically accelerating the product exploration and innovation cycle.

At Perplexity, the brand team's strategy is to use AI tools for 'velocity and volume,' according to VP of Design Henry Modiset. This allows a small team to produce a massive amount of creative assets, making the brand feel ubiquitous and loud in the market without a huge budget.

Google's Nano Banana Pro is so powerful in generating high-quality visuals, infographics, and cinematic images that companies can achieve better design output with fewer designers. This pressures creative professionals to become expert AI tool operators rather than just creators.

To create unique, on-brand invite cards at scale, the designer chained multiple AI tools together. She used Midjourney for initial concepts, trained custom models on Civit AI, then used FAL AI to blend models and variabilize prompts for generation. This demonstrates a sophisticated workflow beyond single-prompt image creation.

AI tools that generate functional UIs from prompts are eliminating the 'language barrier' between marketing, design, and engineering teams. Marketers can now create visual prototypes of what they want instead of writing ambiguous text-based briefs, ensuring alignment and drastically reducing development cycles.

When analyzing video, new generative models can create entirely new images that illustrate a described scene, rather than just pulling a direct screenshot. This allows AI to generate its own 'B-roll' or conceptual art that captures the essence of the source material.