Gaonkar identifies her biggest error with NVIDIA wasn't selling too early, but failing to re-evaluate and buy back in later. The psychological pain of "sunk cost bias" makes it incredibly difficult to re-enter a position at a higher price, even when the fundamental thesis has improved.
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Regularly re-evaluate your investment theses. Stubbornly holding onto an initial belief despite new, contradictory information can lead to significant losses. This framework encourages adaptation by forcing you to re-earn your conviction at regular intervals, preventing belief calcification.
Post-mortems of bad investments reveal the cause is never a calculation error but always a psychological bias or emotional trap. Sequoia catalogs ~40 of these, including failing to separate the emotional 'thrill of the chase' from the clinical, objective assessment required for sound decision-making.
To avoid emotional, performance-chasing mistakes, write down your selling criteria in advance and intentionally exclude recent performance from the list. This forces a focus on more rational reasons, such as a broken investment thesis, manager changes, excessive fees, or shifting personal goals, thereby preventing reactionary decisions based on market noise.
The common bias of loss aversion doesn't affect investors who have done exhaustive upfront work. Their conviction is based on a clear understanding of an asset's intrinsic value, allowing them to view price drops as opportunities rather than signals of a flawed decision.
To combat the emotional burden of binary sell-or-hold decisions, use the "Go Havsies" method. Instead of selling a full position, sell half. This simple algorithm diversifies potential outcomes—you benefit if it rises and are protected if it falls—which significantly reduces the psychological pain of regret from making the "wrong" choice.
Holding a winning stock is psychologically brutal. NVIDIA, one of the best performers ever, lost over 80% of its value in 2008 and 60% in 2022. Enduring these gut-wrenching drops, which are a normal part of the journey, is the price of admission for capturing life-changing gains.
The common advice to overcome sunk cost fallacy—"imagine you didn't own this, would you buy it today?"—is ineffective because you cannot truly ignore the reality of ownership. A more robust method is setting pre-commitment contracts or "kill criteria" that force a decision when specific signals are observed.
True investment maturity isn't about holding through drawdowns. It's about recognizing when new information invalidates your thesis and selling immediately. The common instinct to defend a position by buying more is a costly mistake that turns event-driven plays into distressed holdings.
We focus on how to win, but failure is inevitable. How you react to loss determines long-term success. Losing money triggers irrational behavior—chasing losses or getting emotional—that derails any sound strategy. Mastering the emotional response to downswings is the real key.
Suboptimal selling is often driven by fear: a position gets "too big" or you want to lock in gains. A better approach is to only sell when you find a new investment you "love" more. This forces a positive, opportunity-cost framework rather than a negative, fear-based one, letting winners run.
