A key use case for Clay is creating hyper-specific, proprietary data points for sales. For example, Waste Management uses Google Maps satellite images and AI to identify the color of trash cans at businesses, allowing them to determine which prospects are using a competitor and then tailor their outreach accordingly.
Service businesses like landscaping and roofing can radically improve sales efficiency by automating quotes. Instead of costly site visits for measurements, use satellite imagery and AI to generate instant, accurate designs and pricing. This solves a major pain point for contractors and increases their win rate by being the first to respond.
Stop defining your Ideal Customer Profile with abstract firmographics. Instead, feed context from your best closed-won deals into an AI and ask it to find public data that signaled their specific pain *before* they engaged you. This reverse-engineers a truly effective, data-driven targeting model.
Marketers can leverage AI browsers to automate competitive research. By opening tabs for multiple competitors, you can prompt the AI to instantly analyze and synthesize their pricing models, lead capture methods, and go-to-market strategies, replacing hours of manual work.
Instead of traditional market research tools, scrape Google Maps data. Analyze business listings, review volume, and sentiment to find niches with high customer demand but low satisfaction, signaling a clear market gap for a new or improved service.
Sorting recyclables has been historically unprofitable due to high labor costs. AI-powered systems can now analyze waste streams in real-time to identify and sort valuable materials like aluminum and plastics, turning what was once trash into a treasure trove for waste management companies.
Instead of asking one-off questions, build a detailed, pre-written prompt (a "shortcut") within an AI browser. This standardizes your analysis framework, allowing you to instantly reverse-engineer any company's marketing strategy with a single command, making deep research scalable and repeatable.
The next frontier of data isn't just accessing existing databases, but creating new ones with AI. Companies are analyzing unstructured sources in creative ways—like using computer vision on satellite images to count cars in parking lots as a proxy for employee headcounts—to answer business questions that were previously impossible to solve.
By analyzing thousands of conversation transcripts, AI systems can identify sales patterns, common objections, and customer concerns specific to different geographic areas. This allows businesses to tailor their messaging and sales strategy down to a neighborhood level, a degree of personalization previously impossible to achieve.
A powerful AI workflow can collapse the time between market insight and execution. The speaker screenshots a competitor's site, uses AI to identify a weakness ("complexity"), then immediately prompts the AI to build an email campaign that highlights their product's counter-strength ("ease of use"), turning analysis into action in minutes.
Snowflake moved beyond basic AI tools by building proprietary agentic models. One agent analyzes campaign data in real-time to optimize ad spend and ROI. A second 'competing agent' provides on-demand talking points for sales and marketing to use against specific competitors, solving a massive enablement challenge.