Publishers face a dual economic threat from AI: their cloud costs increase as bots scrape their sites, while their revenue-driving human traffic declines because users get answers directly from AI chatbots, breaking the web's core business model.

The internet was designed for human interaction, actively discouraging bots. The next evolution will reverse this, with AI agents becoming the primary users. This requires re-architecting everything from user interfaces to business models, with crypto likely serving as the native payment rail for these autonomous agents.

Generative AI primarily changes an app's user interface, but agentic AI can bypass UIs entirely to complete tasks. This makes transaction-fulfillment apps, which constitute a huge portion of the market, vulnerable to being replaced by agents that act directly on a user's behalf.

As AI makes it trivial to scrape data and bypass native UIs, companies will retaliate by shutting down open APIs and creating walled gardens to protect their business models. This mirrors the early web's shift away from open standards like RSS once monetization was threatened.

The core issue with Grok generating abusive material wasn't the creation of a new capability, but its seamless integration into X. This made a previously niche, high-effort malicious activity effortlessly available to millions of users on a major social media platform, dramatically scaling the potential for harm.

Tools that automate community engagement create a feedback loop where AI generates content and then other AI comments on it. This erodes the human value of online communities, leading to a dystopian 'dead internet' scenario where real users disengage completely.

The proliferation of low-quality, AI-generated content is a structural issue that cannot be solved with better filtering. The ability to generate massive volumes of content with bots will always overwhelm any curation effort, leading to a permanently polluted information ecosystem.

Tim Berners-Lee warns that as AI summarizes content and performs tasks for users, people will stop visiting websites directly. This breaks the flow of traffic and ad revenue that sustains countless online publishers and content creators.

For years, businesses have focused on protecting their sites from malicious bots. This same architecture now blocks beneficial AI agents acting on behalf of consumers. Companies must rethink their technical infrastructure to differentiate and welcome these new 'good bots' for agentic commerce.