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Instead of fighting Apple in U.S. courts, Spotify took its antitrust case to the European Union. They correctly identified that European regulators, who had prior battles with Apple over taxes, would be more receptive to their arguments. This demonstrates the strategy of "forum shopping" for the most advantageous legal environment.

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Spotify's early success stemmed from launching in smaller European countries where record labels had less focus. This allowed them to secure more favorable licensing deals and avoid the costly legal battles and poor margins that strangled their US-based competitors, enabling them to reach critical mass first.

Spotify Challenged Apple's Power by Strategically Fighting in Europe's Favorable Regulatory Climate | RiffOn