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Large companies should empower small, autonomous teams (5-10 people) to experiment rapidly like startups. This "jet ski" model prioritizes speed and validated learning over large budgets and long timelines, de-risking innovation before committing to scale.
To avoid bureaucratic slowdowns at scale, Canva organizes its marketing team into small, empowered "swift boat pods." These teams can pursue impactful ideas with minimal friction and approvals, preserving a scrappy, experimental culture and preventing bureaucracy from stifling creativity.
Large companies like Rippling and TripActions maintain innovation velocity by creating "carved out" teams for new, "zero to one" initiatives. This organizational strategy provides singular focus, empowering a small group to execute with the intensity and speed of an early-stage startup without corporate distractions.
While traditionally creating cultural friction, separate innovation teams are now more viable thanks to AI. The ability to go from idea to prototype extremely fast and leanly allows a small team to explore the "next frontier" without derailing the core product org, provided clear handoff rules exist.
PostHog manages its 16+ product suite by assigning small, autonomous teams of roughly three engineers to each product. This "compound startup" approach allows them to go wide, competing with multiple point solutions while remaining flat and avoiding bureaucracy. The small team structure fosters ownership and rapid development.
To combat big-company lethargy, Airbnb's CEO created a small, intense team to obsess over a single metric, mirroring the company's early days. This "startup within a startup" model's success was then replicated across other teams, boosting overall pace and intensity.
Prosus's CEO champions the 'ambidextrous organization' model. This requires balancing scaled operational excellence (discipline, budgeting) with the chaotic innovation of a startup. He actively teaches disciplined managers to respect innovators and vice-versa, preventing cultural silos that kill growth and innovation.
A new organizational model is emerging where companies create small, agile teams comprising a senior expert, an engineer, and a marketer. Empowered by AI tools, these pods can develop and launch new products in a week, a task that once required large teams and over six months.
To achieve breakthrough innovation, leaders must form a small team and shelter it from the main organization's systems, constraints, and distractions. This isolation provides the mental space required to rethink problems from first principles, rather than being biased by existing structures.
To avoid bureaucratic bloat, organize the company into small, self-sufficient "pods" of no more than 10 people. Each pod owns a specific problem and includes all necessary roles. Performance is judged solely on the pod's impact, mimicking an early-stage startup's focus.
Instead of large, top-down innovation projects, Prosus empowers small, autonomous 'jet ski' teams of 5-10 people. These teams experiment rapidly with minimal resources, failing often until they find a viable model. Only then does the larger company invest to scale the proven concept, avoiding massive losses on unproven ideas.