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Innovation projects get derailed by internal conflict between team members who are hyper-enthusiastic about AI and experienced professionals who are resistant. This "imbalance of skill sets and sentiment" creates friction that prevents agreement on a path forward, hindering progress more than technical challenges.

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Amplitude's CEO notes that unlike previous tech waves, AI adoption was pushed by executives, not engineers. Engineers were initially skeptical, viewing the hype as "grifting," which created internal friction and required a deliberate internal education campaign to overcome.

The most significant hurdle for businesses adopting revenue-driving AI is often internal resistance from senior leaders. Their fear, lack of understanding, or refusal to experiment can hold the entire organization back from crucial innovation.

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