When CEOs face pressure to speak on political issues, acting as a unified group, like the 69 Minnesota CEOs did, provides safety in numbers. A coalition is harder for political actors to single out and punish than an individual executive.
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Wikipedia co-founder Jimmy Wales advises leaders to be careful about taking political stands. The guiding principle should be direct business relevance. Wikipedia fights censorship because it's core to their mission, but avoids weighing in on unrelated topics. This strategy prevents alienating customers for no strategic purpose.
When trying to influence external partners, start with those most eager to collaborate. This 'coalition of the willing' builds momentum, helps set standards, and creates social pressure for larger, slower-moving players to join the initiative.
When facing government pressure for deals that border on state capitalism, a single CEO gains little by taking a principled stand. Resisting alone will likely lead to their company being punished while competitors comply. The pragmatic move is to play along to ensure long-term survival, despite potential negative effects for the broader economy.
Individuals feeling helpless about global problems can leverage their employer's institutional power and resources. Even without being a CEO, an employee has access to a platform for organizing, campaigning, or innovating solutions that an average citizen lacks, turning helplessness into action.
Instead of aligning with pro-police or pro-accountability factions, Axon focused on a universally accepted goal: reducing deaths involving police. This unifying message allowed the company to secure growth across different political administrations, providing a playbook for navigating and thriving in politically charged markets.
Bozoma Saint John argues that modern audiences expect corporate leaders to have and express a point of view on important issues. Avoiding a stance to prevent risk is no longer an option. Taking a stand and dealing with potential backlash is now an integral part of an executive's job.
Patagonia avoids performative activism by only speaking out on issues where it has deep-seated authenticity (business and environment) and can be genuinely additive to the conversation. This strategic filter helps them navigate when to engage and when to stay silent.
Activism isn't binary. A 'covert' approach involves expressing values through business decisions like partnerships, hiring, or amplified voices. This is a valid, often safer, alternative to direct 'overt' public statements, allowing for a spectrum of engagement based on comfort and capacity.
Top tech leaders are aligning with the Trump administration not out of ideological conviction, but from a mix of FOMO and fear. In a transactional and unpredictable political climate, sticking together is a short-term strategy to avoid being individually targeted or losing a competitive edge.
Reflecting on his own experiences, Elon Musk advises business leaders to stay out of politics. He concludes that engaging in the political arena is a 'blood sport' where opponents 'go for the jugular,' and that his conclusion is to do less of it.
