Don't view generative AI video as just a way to make traditional films more efficiently. Ben Horowitz sees it as a fundamentally new creative medium, much like movies were to theater. It enables entirely new forms of storytelling by making visuals that once required massive budgets accessible to anyone.

Instead of using AI to generate generic text, leverage it as a partner to enhance your unique voice. A powerful technique is to have AI interview you to create a "story log"—a database of your personal anecdotes and experiences. This provides authentic, non-replicable material for future content.

Creators will deploy AI avatars, or 'U-Bots,' trained on their personalities to engage in individual, long-term conversations with their entire audience. These bots will remember shared experiences, fostering a deep, personal connection with millions of fans simultaneously—a scale previously unattainable.

Create a hands-off content pipeline by combining two AI tools. Use ChatGPT with specific prompts to generate fully-fleshed-out video scripts. Then, instead of filming them yourself, paste those scripts directly into InVideo.ai to have the final video product generated automatically.

The future of media is not just recommended content, but content rendered on-the-fly for each user. AI will analyze micro-behaviors like eye movement and swipe speed to generate the most engaging possible video in that exact moment. The algorithm will become the content itself.

Top reps use hyper-personalized videos for their best prospects but scale efforts by using AI-generated avatars for the rest. These AI videos are still personalized with data fields like name and company, making them more effective than generic text emails without the manual effort.

Business owners and experts uncomfortable with content creation can now scale their presence. By cloning their voice (e.g., with 11labs) and pairing it with an AI video avatar (e.g., with HeyGen), they can produce high volumes of expert content without stepping in front of a camera, removing a major adoption barrier.

AI cannot replicate your lived experience, personal experiments, or unique perspective. To make your content "AI-proof," lead with your own stories, data, and case studies. Sharing screenshots, income reports, and personal struggles creates content that AI can't remix, making your voice irreplaceable.

To avoid robotic content, use “humanization prompting.” This involves uploading transcripts of your natural speech (from interviews or voice notes) to a custom GPT’s knowledge base, training it to adopt your unique cadence, vocabulary, and style.