The old VC mindset of "let your winners run" and waiting for an IPO is gone. Today's GPs must act as fiduciaries by creating liquidity plans, proactively orchestrating secondary sales, and navigating complex buyout deals with partial rollovers to generate returns for LPs.

Emerging VC funds can sell small portions of their winning investments without creating the negative market signals a large fund like Sequoia would. This allows them to return capital (DPI) to LPs sooner, a crucial factor in securing their next fund in a DPI-focused environment.

First-time fund managers may feel pressure to sell shares in breakout companies early to prove they can return capital (DPI) to LPs. This is often a mistake driven by insecurity. While most LPs will praise the liquidity, the most sophisticated ones will recognize it as prematurely de-risking a massive winner.

General Partners (GPs) have shifted from viewing secondary sales as an LP-driven nuisance to a strategic tool. They now facilitate liquidity for investors to maintain their reputation and use continuation vehicles to retain top-performing assets beyond a fund's original lifespan.

While investing (buying) gets the attention, the actual job of a VC is disciplined selling to return capital to LPs. This requires constantly re-underwriting positions to determine if they can still meet the fund's target returns from their current valuation, rather than holding on indefinitely.

In frothy markets with multi-billion dollar valuations, a key learned behavior from 2021 is for VCs to sell 10-20% of their stake during a large funding round. This provides early liquidity and distributions (DPI) to LPs, who are grateful for the cash back, and de-risks the fund's position.

LPs have a binary focus: cash-on-cash returns. As long as a VC fund is consistently distributing multiples back to them (high DPI), they are less likely to question the fund's strategy. This "what have you done for me lately" attitude is key to securing re-investment in future funds.

Secondary markets have grown to record volumes, representing a significant portion of venture activity. For VCs and employees, selling shares in these markets is becoming as common an exit strategy as traditional IPOs or acquisitions, providing crucial liquidity.

With fund lifecycles stretching well beyond the traditional 10 years, LPs are increasingly seeking liquidity through secondary sales. This trend isn't just a sign of pressure but a necessary market evolution to manage illiquid, long-duration assets.