Prompt an AI image generator like ChatGPT to create visual representations of common stereotypes within your industry (e.g., "a stereotypical real estate agent"). This creates funny, relatable, and shareable content by holding a mirror up to your niche, as long as it's done in good fun and avoids negativity.
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To automate meme creation, simply asking an LLM for a joke is ineffective. A successful system requires providing structured context: 1) analysis of the visual media, 2) a library of joke formats/templates, and 3) a "persona" file describing the target audience's specific humor. This multi-layered context is key.
To uncover the "secretly-held beliefs" for their humor campaigns, Wiz's marketing team actively monitors niche online communities where their audience speaks freely. By identifying recurring pain points and in-jokes on Reddit, they source authentic insights that fuel a content strategy that deeply resonates with their target CISOs.
B2B marketing often assumes a sterile, professional-only mindset. This is flawed. The same person scrolling LinkedIn during the day also binges consumer entertainment at night. B2B content should embrace humor and personality, recognizing that you're always marketing to the same multifaceted human being.
Brands, particularly in B2B, are often too serious and miss the power of humor. Laughter releases bonding hormones like oxytocin, creating an instant connection with an audience. It's a universal language that can dissolve conflict and make a brand more human and memorable.
Instead of asking AI to generate generic blog posts, use it for strategic ideation. Prompt ChatGPT with a detailed description of your ideal client and their transformation, then ask it to list their top 25 problems or questions. This provides a roadmap for creating highly relevant, problem-solving content.
Effective humor in a corporate setting identifies an insight the target audience universally agrees on but rarely discusses openly. Publicizing this shared secret, as Wiz did with its CISO toy store, creates a powerful sense of recognition and virality that traditional jokes cannot match.
Consumers see thousands of posts a day, making generic sales graphics invisible. To capture attention, use creative formats that are entertaining and playful, such as creating a fake news announcement about your sale or parodying a well-known ad trope.
For marketing, resist the allure of all-in-one AI platforms. The best results currently come from a specialized stack of hyper-focused tools, each excelling at a single task like image generation or presentation creation. Combine their outputs for superior quality.
Leverage the virality of engagement announcements by creating a two-slide carousel. The first slide shows you on one knee, creating anticipation. The second slide subverts expectations by revealing you are "proposing" to an object relevant to your niche (e.g., a squat rack for a fitness creator), generating humorous engagement.
Leverage AI as an idea generator rather than a final execution tool. By prompting for multiple "vastly different" options—like hover effects—you can review a range of possibilities, select a promising direction, and then iterate, effectively using AI to explore your own taste.
