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Michael Bolin's experience at Google shows that working hard on high-quality but low-priority projects can lead to frustration and stalled career growth. True impact comes from finding the intersection of personal passion and company-wide strategic importance.
For hardworking and talented individuals, the single most important variable for success is the project they choose. Working on a weak market opportunity or a poor founder-fit project can waste years of effort, regardless of skill.
A powerful piece of advice from Nvidia CEO Jensen Huang encourages a cycle of impact. First, find a way to work on the most crucial projects ("get on the critical path"). Once your involvement becomes a bottleneck, your next job is to enable others and remove yourself ("get off it") to tackle the next challenge.
To accelerate your career, focus on developing 'agency'. This means moving beyond assigned tasks to proactively solve unspoken, systemic problems. Instead of chasing high-visibility projects, look for the unaddressed issues that keep leaders up at night. Solving these demonstrates true ownership and strategic value.
Stop suffering through work for a hypothetical future reward. Instead, choose projects you genuinely enjoy. This creates a powerful flywheel: enjoyment leads to constant practice, which builds expertise and ultimately delivers superior results. The work itself becomes the primary reward.
Michael Bolin attempted to tackle Meta's massive 'web speed' problem, a 'hero quest' that didn't align with his strengths. This failure taught him that senior impact comes from choosing projects that leverage one's genuine skills and interests, not just tackling the biggest available problem.
A critical career inflection point is moving from solely executing tasks (writing code) to influencing strategic decisions about what problems to solve. True value and impact come from being in the room where decisions are made, not just being the person who implements them.
Prioritize projects that promise significant impact but face minimal resistance. High-friction projects, even if impactful, drain energy on battles rather than building. The sweet spot is in areas most people don't see yet, thus avoiding pre-emptive opposition.
Michael Bolin proposes a three-step algorithm for career impact: First, identify your genuine passions. Second, understand your employer's strategic priorities. Third, find the intersection between the two and dedicate yourself to it. This alignment maximizes your success and avoids wasted effort.
Well-meaning professionals often take on "glue work" like improving onboarding or team culture. While valuable, this work often doesn't align with promotion criteria for senior roles. Audit your energy and focus on activities directly tied to the expectations of the role you want.
A superior prioritization framework calculates your marginal contribution: (Importance * [Success Probability with you - Success Probability without you]) / Time. This means working on a lower-priority project where you can be a hero is often more valuable than being a cog in a well-staffed, top-priority machine.