Get your free personalized podcast brief

We scan new podcasts and send you the top 5 insights daily.

Curating high-signal reading lists directly inside LinkedIn requires running an empty search in the content section while filtering exclusively by specific creators. Bookmarking these targeted searches creates customized, noise-free feeds, although it trades away the serendipity of discovering new voices.

Related Insights

Relying solely on a chronological feed of followed accounts limits growth. The "For You" page, despite its pitfalls, is a powerful discovery tool. The ideal strategy involves using both: a curated feed for engagement and a discovery algorithm for finding new, compelling voices.

It's a misconception that algorithms force negative content upon users. An algorithm is a reflection of your own engagement and curiosity. You can actively curate a more positive and productive feed by intentionally searching for and interacting with different types of content, effectively training it to serve you better.

With the new "positive signal only" model, every like and comment trains LinkedIn's LLM. To maximize reach with your target audience, you must be hyper-intentional, engaging *only* with content from your Ideal Customer Profile (ICP). This "cohort seeding" directly influences who the algorithm shows your posts to.

Social media algorithms can be trained. By actively blocking or marking unwanted content as "not interested," users can transform their "for you" page from a source of distracting content into a valuable, curated feed of recommended information.

LinkedIn's algorithm is now a unified AI brain that understands semantic meaning, not just keywords. It surfaces content based on user interests, similar to TikTok, showing posts from people you don't follow and shifting from a connection-based to a discovery-based feed.

Generate a hyper-targeted prospect list by layering specific LinkedIn filters. Instead of a broad search, identify people connected to a key industry conference or influencer, then narrow it down to those who are new in their role or have posted in the last 30 days.

By associating creators with specific topics, LinkedIn's updated algorithm gives greater reach to specialists who consistently post about their niche. Generalists who cover many topics may see their reach fragmented across different, non-overlapping audiences for each post.

A powerful, underutilized LinkedIn tactic is to filter your first-degree connections by who they follow. Identify a key influencer in your target industry, then search your network for everyone who follows them. This creates a hyper-relevant list for outreach, as you can reference the shared interest in the influencer.

Escape the noisy default homepage by using LinkedIn's advanced post search. Filter by your ideal prospect's titles and industries, sort by 'Most Recent,' and bookmark the resulting URL. This creates a highly-relevant, ad-free feed that is perfect for consistent, targeted engagement with the right audience.

LinkedIn's algorithm has shifted. It no longer penalizes content you ignore (a negative signal). Instead, it exclusively uses positive signals—what you actively engage with—to determine your feed, making intentional engagement more critical than ever for shaping your content visibility.