By paying a creator a flat monthly fee (e.g., $900) for daily posts, brands can achieve a cost per thousand impressions (CPM) of around $2. This is a significant discount compared to the average $6 CPM on platforms like Facebook, representing a major marketing arbitrage opportunity.

Marketers are divided on LinkedIn ads because they focus on the wrong metric. While its cost-per-impression (CPM) is high, the platform's strength is deep targeting. Success comes from creating multiple specific messages for tailored audiences and measuring cost-per-click or acquisition, not broad impression costs.

Contrary to its reputation as a consumer platform, Facebook consistently outperforms channels like LinkedIn for B2B event marketing. It yields the lowest cost per registration and the highest attendee show-up rates, even for highly niche business-to-business categories.

While standard LinkedIn ad clicks cost $10-15, high-engagement 'Thought Leader Ads' are rewarded by the algorithm with significantly lower costs. Clicks can drop to $1-2, making the platform economically viable and even competitive with Facebook.

LinkedIn's ad algorithm heavily rewards engagement, creating a direct inverse correlation between Click-Through Rate (CTR) and Cost-Per-Click (CPC). A tangible goal is that doubling your CTR through better creative can effectively give you a 50% discount on your ad spend.

Contrary to popular belief, Facebook outperforms all other paid social channels for B2B webinar registrations, delivering both the lowest cost per lead and the highest attendee show-up rate, even in specialized industries.

For cost-effective list growth, focus on Instagram Reels/Stories and Reddit's new lead gen ad units. These formats keep users on the platform and pre-fill information, yielding subscribers for under $5, significantly cheaper than platforms like LinkedIn.

The high cost-per-click on LinkedIn makes it economically unfeasible for low-priced services. To achieve a positive ROI, your customer lifetime value (LTV) should generally be at least $15,000, which typically applies to enterprise software or high-value ongoing services.

LinkedIn has evolved from a recruiting tool into a powerful content platform with highly specific ad targeting. Vaynerchuk claims the platform's current effectiveness for B2B lead generation is an underutilized opportunity, or "arbitrage," that businesses should master immediately.