The current cost of attention on Facebook and Instagram presents a fleeting arbitrage opportunity similar to the early days of Google AdWords. Failing to aggressively invest now is a mistake that businesses will regret once the platforms become appropriately priced.
The primary reason people fail to produce enough content is not a lack of ideas or ability, but a deep-seated fear of negative opinions from others. Valuing external validation over personal ambition paralyzes the execution required for modern relevance.
In today's economy, being "relevant" is defined by actively producing content across 7-10 major digital platforms. A successful business that ignores this reality is fundamentally vulnerable to future disruption, regardless of its current financial success.
Even producing 85 pieces of content daily is considered insufficient for maximizing reach and relevance. This highlights a massive gap between what most consider "a lot" of content and the volume actually required to dominate attention. Perfectionism is the enemy of this necessary scale.
Google Search commoditizes businesses into "blue links," driving direct sales. Visually-driven platforms like Facebook and Instagram allow companies to build a distinct brand identity through unique images and videos, fostering long-term value over short-term conversions.