An analysis of $57 million in B2B ad spend reveals Instagram is a more cost-effective channel than LinkedIn for lead generation. The average cost per lead on Instagram was $138, significantly lower than LinkedIn's $202. With 85% of B2B buyers consuming business content on personal social media, marketers are missing a key opportunity by underutilizing Instagram for B2B campaigns.
LinkedIn's new peer verification feature provides tangible benefits, with verified members receiving 50% more post engagements and 90% more profile views. This initiative aims to reduce fake profiles and increase platform credibility. When you verify a colleague, your name will be publicly displayed on their profile as a validator, creating a new layer of social proof.
Using an ellipsis (...) at the end of an email subject line is surging in popularity because it creates a psychological 'open loop,' compelling recipients to click. According to Worldata research, this simple copywriting tactic results in an average 18% higher open rate. It capitalizes on our innate curiosity and the desire to complete a story, proving effective for both B2B and consumer campaigns.