Get your free personalized podcast brief

We scan new podcasts and send you the top 5 insights daily.

In creative work, as in weightlifting, you must focus on volume before intensity. When starting out, it's more important to get a lot of 'reps' in—like writing two articles a week for three years—to discover your voice and style. Attempting a single masterpiece (high intensity) too early is a recipe for failure.

Related Insights

Creators mistakenly self-censor content they deem 'average.' The audience is the ultimate judge of quality. Publishing a high volume of content provides valuable data and audience feedback, whereas chasing perfection is often a mask for insecurity that prevents learning.

Taste and creative judgment are not innate talents but the result of disciplined effort. True creativity is built by consuming vast amounts of material, relentlessly judging what works, creating consistently, and persisting long enough to improve. It is developed through reps, not a moment of inspiration.

The fastest path to creating high-quality work is through prolific creation, not perfectionism. Like a ceramics class graded on volume, producing more content provides the necessary practice and feedback to rapidly improve your skills.

High-volume creative work, like writing five novels a year, isn't about marathon sessions. It's about breaking large goals into small daily chunks (e.g., three 800-word scenes) and executing them consistently in short, 20-30 minute focused blocks of time.

Perfectionism paralyzes creators. The most effective path to creating high-quality, engaging content is to first produce a large volume of work. Each post serves as practice and an experiment, with iterative improvements from one to the next ultimately leading to excellence.

Many aspiring creators get stuck in a loop of thinking, planning, and strategizing instead of making. The key differentiator for successful people is a bias for action and prolific output. They are constantly "doing," which generates opportunities and insights that planning alone never can.

Don't get stuck trying to perfect your strategy. Commit to a high volume of action first. The pain of inefficiency from doing the work will naturally motivate you to learn and optimize your process, leading to mastery faster.

Early efforts in a new domain, from sales calls to content creation, will likely be poor. The key is to persevere through these initial failures to accumulate the necessary repetitions ('reps') for improvement. Don't wait for perfection to start; the value is in the action itself.

Many creators are paralyzed by the pursuit of quality, but quality is subjective and determined by the audience. Quantity, however, is objective. Producing a high volume of content creates more opportunities—or 'at bats'—for a piece to resonate and break through, which is a crucial, often unacknowledged, part of the growth equation.

The fear of not being good enough is a major barrier to starting. Reframe your first 100 posts as disposable practice reps. This removes pressure, encouraging the consistency and learning required for improvement, rather than chasing perfection from day one.

Prioritize High Volume of Reps Over High Intensity to Develop a Creative Skill | RiffOn