Don't get stuck trying to perfect your strategy. Commit to a high volume of action first. The pain of inefficiency from doing the work will naturally motivate you to learn and optimize your process, leading to mastery faster.
Many businesses fail by creating an offer and then searching for a customer. The correct sequence is to first deeply understand and select your ideal customer segment. Only then can you reverse-engineer an offer that resonates perfectly.
When you successfully scale lead generation, your next problem will be an excess of unqualified leads. Proactively plan a low-cost triage system, like a VA with a script, to handle the volume and filter for quality before it overwhelms you.
While scaling a proven system is usually the right move, there's an exception. If a new customer segment offers exponentially higher order values for the same fulfillment effort, the potential leverage justifies risking a new acquisition channel.
To attract a more premium audience, don't change your successful broad-appeal content strategy. Instead, add a new, separate content stream as an experiment. This allows you to test the new approach without risking your primary lead source.
If your service description is confusing, prospects won't buy. The root cause isn't a lack of leads; it's a lack of clarity. Simplify your message to what a five-year-old can understand before you scale your outreach efforts.