Business owners are overwhelmed by AI terminology. A consultant can create a personalized GPT ecosystem using their unique preferences, goals, and workflows. This service turns an executive's operational knowledge into valuable intellectual property, packaged as custom system prompts and GPTs they can use daily.
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To build truly effective agents, adopt a "founder's level of service" mindset. This involves an intensive discovery process to become a temporary expert in the client's business, culture, and brand voice. This deep, meticulous care ensures the final AI system is perfectly aligned with the client's intentions.
For experienced leaders new to AI, building a custom GPT is an ideal starting point. A simple but high-value project is to feed a conference schedule into a GPT, allowing users to ask "Which sessions should I attend if I'm a senior PM?" This teaches core AI concepts without requiring coding.
Simply offering the latest model is no longer a competitive advantage. True value is created in the system built around the model—the system prompts, tools, and overall scaffolding. This 'harness' is what optimizes a model's performance for specific tasks and delivers a superior user experience.
Generic use cases fail to persuade leadership. To get genuine AI investment, build a custom tool that solves a specific, tangible pain point for an executive. An example is an 'AI board member' trained on past feedback to critique board decks before a meeting, making the value undeniable.
The most powerful use of AI for business owners isn't task automation, but leveraging it as an infinitely patient strategic advisor. The most advanced technique is asking AI what questions you should be asking about your business, turning it from a simple tool into a discovery engine for growth.
Most successful SaaS companies weren't built on new core tech, but by packaging existing tech (like databases or CRMs) into solutions for specific industries. AI is no different. The opportunity lies in unbundling a general tool like ChatGPT and rebundling its capabilities into vertical-specific products.
The surprising success of Dia's custom "Skills" feature revealed a huge user demand for personalized tools. This suggests a key value of AI is enabling non-technical users to build "handmade software" for their specific, just-in-time needs, moving beyond one-size-fits-all applications.
Instead of holding context for multiple projects in their heads, PMs create separate, fully-loaded AI agents (in Claude or ChatGPT) for each initiative. These "brains" are fed with all relevant files and instructions, allowing the PM to instantly get up to speed and work more efficiently.
After receiving feedback that his writing was too long, a PM built a custom GPT to make messages more concise. He fed it newsletters and books on effective writing from experts, creating a personalized coach that helped him apply the feedback in his daily work, leading to better engagement from colleagues.
A custom AI system named Marilyn, built by the CMO and one engineer, has become the central nervous system for Wiz's GTM team. It answers complex questions on competition, product docs, and strategy, even translating content for global teams. This demonstrates the immense ROI of building custom internal AI tools.
