Instead of 'renting' influence from human creators, companies should build proprietary AI-generated virtual influencers. This AI persona becomes an ownable asset and a competitive moat, providing consistent and controllable brand representation without the high costs and risks of human influencers.

Tools like Buddy Pro allow coaches and consultants to clone their knowledge into an AI, creating a new, lower-tier product. Clients can get 24/7 access to the expert's wisdom without taking up their valuable time, providing a scalable revenue stream for the expert and a more affordable entry point for customers.

You can simulate conversations with and receive advice from historical figures or deceased mentors by training an AI on their body of work (books, interviews, etc.). This effectively creates a personalized, interactive AI mentor.

The company developed an AI that conducts highly technical expert network interviews, automating a high-friction manual process. This enables new, scalable content creation like monthly channel checks across dozens of industries—a task too repetitive for human analysts to perform consistently at scale.

Consumer trust in AI-generated content hinges more on utility than authenticity. If an AI avatar provides a valuable solution to a viewer's problem, audiences are highly receptive. The focus should be on solving the 'What's in it for me?' question, regardless of the presenter's nature.

Business owners and experts uncomfortable with content creation can now scale their presence. By cloning their voice (e.g., with 11labs) and pairing it with an AI video avatar (e.g., with HeyGen), they can produce high volumes of expert content without stepping in front of a camera, removing a major adoption barrier.

AI-generated likenesses are a powerful tool for subject matter experts who lack the time or on-camera confidence to create video. This technology allows them to repurpose written content or offload video production, scaling their expertise and presence without being a personal bottleneck.

The next evolution of influencer marketing will be AI-generated personalities. These "fake people" will combine the durable appeal of intellectual property (like a Disney character) with the engagement model of a human influencer. This will create a new class of celebrity owned by companies and creators.

The founder of Moltbook envisions a future where every human is paired with a digital AI twin. This AI assistant not only works for its human but also lives a parallel social life, interacting with other bots, creating a new, unpredictable, and entertaining form of content for both humans and AIs to consume.