Convincing users to adopt AI agents hinges on building trust through flawless execution. The key is creating a "lightbulb moment" where the agent works so perfectly it feels life-changing. This is more effective than any incentive, and advances in coding agents are now making such moments possible for general knowledge work.

Instead of 'renting' influence from human creators, companies should build proprietary AI-generated virtual influencers. This AI persona becomes an ownable asset and a competitive moat, providing consistent and controllable brand representation without the high costs and risks of human influencers.

The 'uncanny valley' is where near-realistic digital humans feel unsettling. The founder believes once AI video avatars become indistinguishable from reality, they will break through this barrier. This shift will transform them from utilitarian tools into engaging content, expanding the total addressable market by orders of magnitude.

Don't worry if customers know they're talking to an AI. As long as the agent is helpful, provides value, and creates a smooth experience, people don't mind. In many cases, a responsive, value-adding AI is preferable to a slow or mediocre human interaction. The focus should be on quality of service, not on hiding the AI.

As AI becomes more integrated into marketing, the average consumer remains wary. To succeed, brands need to proactively increase transparency and authenticity, emphasizing the human element behind their operations to build trust and overcome customer skepticism about AI-driven engagement.

The debate over using AI avatars, like Databox CEO Peter Caputa's, isn't just about authenticity. It's forcing creators and brands to decide where human connection adds tangible value. As AI-generated content becomes commoditized, authentic human delivery will be positioned as a premium, high-value feature, creating a new market segmentation.

As AI makes creating complex visuals trivial, audiences will become skeptical of content like surrealist photos or polished B-roll. They will increasingly assume it is AI-generated rather than the result of human skill, leading to lower trust and engagement.

Business owners and experts uncomfortable with content creation can now scale their presence. By cloning their voice (e.g., with 11labs) and pairing it with an AI video avatar (e.g., with HeyGen), they can produce high volumes of expert content without stepping in front of a camera, removing a major adoption barrier.

AI-generated likenesses are a powerful tool for subject matter experts who lack the time or on-camera confidence to create video. This technology allows them to repurpose written content or offload video production, scaling their expertise and presence without being a personal bottleneck.