Firms like OpenAI and Meta claim a compute shortage while also exploring selling compute capacity. This isn't a contradiction but a strategic evolution. They are buying all available supply to secure their own needs and then arbitraging the excess, effectively becoming smaller-scale cloud providers for AI.

The compute-heavy nature of AI makes traditional 80%+ SaaS gross margins impossible. Companies should embrace lower margins as proof of user adoption and value delivery. This strategy mirrors the successful on-premise to cloud transition, which ultimately drove massive growth for companies like Microsoft.

Incumbent SaaS companies can leverage high-margin core products to price new AI features below what pure-play AI competitors can afford. This "savage" strategy allows them to absorb a lower margin on AI products to rapidly gain market share while maintaining a healthier blended gross margin overall.

While competitors pay Nvidia's ~80% gross margins for GPUs, Google's custom TPUs have an estimated ~50% margin. In the AI era, where the cost to generate tokens is a primary business driver, this structural cost advantage could make Google the low-cost provider and ultimate winner in the long run.

While an AI bubble seems negative, the overproduction of compute power creates a favorable environment for companies that consume it. As prices for compute drop, their cost of goods sold decreases, leading to higher gross margins and better business fundamentals.

AI labs like Anthropic that were conservative in securing long-term compute now face a 'quality tax.' They must resort to lower-quality providers or pay significant markups and revenue-sharing deals for last-minute capacity, a cost their more aggressive competitors like OpenAI avoided by signing deals early.

For leading AI labs like Anthropic and OpenAI, the primary value from cloud partnerships isn't a sales channel but guaranteed access to scarce compute and GPUs. This turns negotiations into a complex, symbiotic bundle covering hardware access, cloud credits, and revenue sharing, where hardware is the most critical component.

While AI companies are structurally lower gross margin due to cloud and LLM costs, this may be offset by significantly lower operating expenses. AI tools can make engineering, sales, and legal teams more efficient, potentially leading to a higher terminal operating margin than traditional SaaS businesses, which is what ultimately matters.

Many AI startups prioritize growth, leading to unsustainable gross margins (below 15%) due to high compute costs. This is a ticking time bomb. Eventually, these companies must undertake a costly, time-consuming re-architecture to optimize for cost and build a viable business.