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Starting companies as an investor is an 'insane act' that should only be undertaken by those who have previously endured the multi-year pain of being a founder. Without that firsthand experience of sacrifice and hardship, an investor lacks the necessary understanding to successfully build from scratch.
A critical dichotomy exists between investors and founders. Investors who love an idea are prone to making compromises on team quality. Founders, however, must be deeply passionate about their idea, as starting a company is an irrational act that requires immense conviction to succeed.
Reflecting on his career, Jerry Murdock found that the founders he personally "liked" most often lacked the necessary drive to succeed. The biggest wins came from "sharp-edged," obsessive, and even socially challenging individuals, suggesting that investor discomfort can be a positive signal for founder potential.
Beyond product-market fit, there is "Founder-Capital Fit." Some founders thrive with infinite capital, while for others it creates a moral hazard, leading to a loss of focus and an inability to make hard choices. An investor's job is to discern which type of founder they're backing before deploying capital that could inadvertently ruin the company.
Elite VC firms like Founders Fund select for investors, not closeted entrepreneurs. The rare transition from investor to founder isn't a career pivot but a response to a moral imperative. It happens when an investor identifies a critical, neglected problem that they are uniquely qualified to solve, making it "wrong to not go do that."
The strongest companies are built by founders who have personally and painfully experienced the problem they're solving. This visceral understanding is non-negotiable. Without it, founders can't know what to build or how to achieve third-party validation, wasting immense time and resources.
Many VC firms hire former operators for their expertise, but success isn't guaranteed. The best operator-VCs avoid the urge to "backseat drive" the companies they fund. Instead, they leverage their experience with extraordinary humility, acting as a supportive advisor rather than a replacement CEO.
Instead of starting a roll-up from scratch without experience, aspiring entrepreneurs should first join an existing, successful company in their target sector. This allows them to learn what success feels like, understand the operating playbook, build a network, and develop a credible investment thesis—increasing their chances of success when they eventually launch their own platform.
Angel investing as a founder is a mistake. It requires selling your own company's stock and, more importantly, diverts finite time and focus. Every moment not spent on your primary business is a small, unmeasurable loss that compounds over time, making ultimate success less likely.
In early-stage investing, the quality of the founder can be more important than the initial business concept. A strong founder is seen as someone who will eventually find success, even if the first idea requires a pivot.
To become a truly great investor, you must first experience the chaos of being a business operator. Running different types of companies, including failures, builds the firsthand knowledge and intuition needed to accurately assess the quality and risks of a potential investment.