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When major retailers cut prices, it indicates consumers can no longer afford goods, leading to demand destruction. This squeezes corporate margins, forcing layoffs to control costs. The resulting job losses further reduce consumer spending, triggering a deflationary spiral across the economy.
Widespread AI-driven job loss will reduce consumer spending. In response, businesses will be forced to cut costs further by accelerating AI adoption, which in turn leads to more job losses and even lower consumption, creating a vicious cycle.
Companies have already pulled all available levers to manage costs short of layoffs, including halting hiring, cutting hours, and reducing temporary staff. Therefore, the persistently low layoff rate is the last defense holding the economy back from a recession. Any significant increase in layoffs would signal this firewall has broken.
Contrary to the Fed's theory of inflationary spirals, businesses cannot pass higher input costs to consumers. Customers are too financially strained. Instead, companies absorb the costs, which squeezes profit margins and forces deflationary actions like layoffs and reduced hours to survive.
In the short term, a large wave of automation could lead to a recession. If many people lose their jobs simultaneously, their spending will decrease significantly. This creates a shortfall in aggregate demand, causing the economy to slump before the long-term productivity benefits of AI can be realized.
Companies are avoiding layoffs but have exhausted all other cost-cutting measures: slowing hiring to near-zero, cutting hours, and reducing temp staff. This "firewall" against recession is the only thing holding up the labor market, but it leaves businesses with no other levers to pull if demand weakens further.
Navy Federal's data reveals that middle-class spending on the low-cost e-commerce site TEMU has "nosedived." This shift away from even the cheapest online options indicates that this demographic has exhausted its excess savings and is now under significant financial pressure, forcing them to consolidate spending at retailers like Walmart and Costco.
Not all deflation is harmful. While innovation-driven price drops are positive, the current deflation is crisis-led, caused by widespread demand destruction as consumers run out of money. This signals a dangerously contracting economy, not progress or corporate generosity.
Moody's Chief Economist developed a "vicious cycle index" that quantifies recession risk based on rapid increases in labor market slack. It captures the self-reinforcing negative loop where rising unemployment spooks consumers, who cut spending, causing businesses to cut payrolls further. This index now signals over a 50% probability of recession.
Top retailers report stable holiday sales, but this masks a weaker overall market with a negative trend. These giants are not thriving due to a strong consumer, but by capturing significant market share from smaller competitors in a contracting environment.
Declines in core inflation, particularly in services (excluding shelter and gas), are a major red flag that the Fed is missing. This indicates economic weakness is not just about lower energy prices but is a broad-based collapse in consumer demand for everyday services, signaling a much weaker economy.