Economists focus on the slowing rate of inflation, but consumers are anchored to pre-COVID price levels. The fact that goods still cost significantly more is the primary driver of negative sentiment. This "anchoring effect" means that even with decelerating inflation, consumer frustration persists because their purchasing power feels permanently diminished.

The Fed's concern isn't just the current high inflation rate, but the risk that prolonged high inflation changes public psychology. If businesses and consumers begin to expect continued price hikes, they may become less price-sensitive, creating a self-reinforcing 'snowball' effect that makes inflation much harder to control.

The public's frustration with affordability stems from a psychological disconnect. While wages have risen to match higher prices, people perceive the inflation surge as an unfair loss, failing to connect it to their own income gains. This creates a political challenge where economic data and public sentiment diverge.

Official inflation metrics (rate of change) are meaningless to the public. People feel the pain of absolute price levels versus their stagnant wages, creating a disconnect that fuels widespread economic apathy and anger, regardless of what government data says.

The threshold at which the UK public actively notices and worries about inflation has decreased. It used to be around 4%, but has now shifted down to a 3-3.5% band, meaning smaller price increases are more likely to influence consumer behavior and wage demands.

History suggests that if inflation remains high for too long, it can alter public psychology. Businesses may become less hesitant to raise prices, and consumers may grow more accepting of them. This shift can create a self-perpetuating feedback loop, or 'snowball' effect, making inflation much harder for the central bank to control.

Consumer sentiment is low not just because of inflation but due to the psychological weight of a constant barrage of overlapping crises (a "polycrisis"). The volume of uncertainties—geopolitical, technological, economic—creates an incessant feeling of instability that weighs on consumers, even when their personal finances are stable.

Official inflation metrics may be low, but public perception remains negative because wages haven't kept pace with the *cumulative* price increases since the pandemic. Consumers feel a "permanent price increase" on essential goods like groceries, making them feel poorer even if the rate of new inflation has slowed.

The stock market is at a record high while consumer sentiment is at a record low. Meanwhile, businesses are cautiously optimistic but hesitant to invest, creating a confusing economic picture. This divergence suggests different segments are reacting to vastly different drivers, from AI optimism to inflation anxiety.