The era of generic 'five steps to X' content is over. To stand out, marketers must frame their content as stories, whether personal or from clients. This narrative approach fosters a deeper connection with an audience that craves human experiences over sterile information.

In an era of information saturation, general advice leads to inaction. By providing highly specific content for a narrow niche, you make your audience feel seen and understood. This drives them to act, allowing you to achieve greater impact with a smaller audience by focusing on depth over width.

Generic, educational hooks are failing. Instagram now favors 'me-centric' hooks where creators share personal perspectives and lived experiences. This approach builds authority and human connection, standing out in an AI-saturated landscape and getting creators out of the '200 view jail'.

Contrary to the 'niche down' mantra, discussing diverse personal interests (like sports or hobbies) creates more attachment points for your audience. This broad appeal can indirectly strengthen your core business by building a multi-faceted personal brand that people connect with on different levels.

Instead of inventing ideas, 'snatch' them from real-life observations. The power lies in using concrete, specific details from these moments—like an overheard conversation. This makes content more original, relatable, and emotionally compelling than generic advice, fostering a deeper audience connection.

Social media has shifted from 'social' to 'interest' media, where the algorithm targets users based on the content they consume. Making hyper-specific content for your target audience is the most effective form of targeting. Resist making broad content for vanity metrics, as it won't reach qualified buyers.

Stop creating broad content to chase views. Algorithms are so effective that creating hyper-specific content for your ideal customer is the most efficient way to reach them. The content itself is now the targeting mechanism.

A successful personal brand is built on connection and authenticity, not a 'wow factor' or a jet-setting life. The key is learning to tell captivating stories about everyday experiences, which allows audiences to relate and connect on a deeper level than they would with an unattainable lifestyle.

To attract a new audience, create content that explicitly calls out your target demographic's specific situations and identifiers. This is more effective than broad content because it makes the audience feel seen and understood, prompting the algorithm to find more people like them.