Instead of charging for all job placements, maintain a free tier to maximize candidate flow. Then, add a high-ticket fee for a small subset of personally-screened, 'blue checkmark' candidates. This creates a significant new revenue stream without disrupting the core acquisition model.

Introduce a significantly more expensive, highly customized version of your service alongside your main offering. This price anchor makes the actual product you want to sell appear like a fantastic deal, even if it has a high price point, thereby increasing conversion rates.

Split tests reveal that leads from free offers convert at the same rate and ticket size as those from paid offers. The primary difference is that free offers dramatically lower lead acquisition costs (by 5x or more), making them more profitable. The "freebie seeker" stereotype is largely a myth.

Free offers attract high volume but often low quality. Counter this by adding strategic friction—like multi-step forms or forced video consumption—to weed out uncommitted prospects. The goal is finding the sweet spot that maximizes qualified leads without losing high-value but lazy prospects.

Even if rarely purchased, a premium one-on-one offer serves as a powerful value anchor. Its high price tag transfers a degree of perceived value to your more accessible, scalable products. To work, you must confront the high price directly with prospects before offering a downsell.

The math behind a high-ticket offer is often misunderstood. Since these services are typically 100% margin, a small number of buyers can drastically outperform the profit from your main product. A 10x priced offer sold to just 10% of customers can double revenue and triple profits.

The common myth is that low-ticket buyers are low-quality leads. In reality, someone who pays for a small product is often more qualified and converts to a high-ticket offer at a much higher rate than someone who only consumes free content, like a webinar.