In environments with systemic failures, like healthcare in Nigeria, a product for a single pain point is ineffective. A successful solution must address interconnected issues like supply chain integrity, user financing, and logistics simultaneously, treating the entire value chain as the product.
Standard digital onboarding fails in markets with low digital literacy. Remedial Health drove a 32% adoption increase by replacing typical in-app guides with hands-on user training and localizing their app into regional languages, directly addressing user capabilities and cultural context.
When serving a complex value chain, internal operational efficiency is not just a background task. Inefficient internal processes can completely break the customer experience, making features for internal teams (e.g., operations, procurement) just as high-priority as those facing the end customer.
In environments with highly interconnected and fragile systems, simple prioritization frameworks like RICE are inadequate. A feature's priority must be assessed by its ripple effect across the entire value chain, where a seemingly minor internal fix can be the highest leverage point for the end user.
In environments plagued by counterfeits, like Nigeria's pharmaceutical market, product value isn't just about price or convenience. A core, defensible feature is guaranteeing authenticity. This requires solving complex supply chain and tracking problems, which in turn builds a critical moat against competitors.