Instead of a standalone ad, Elf Beauty and Duolingo collaborated on a commercial that tapped into the hype around Bad Bunny's performance. This allowed them to split costs, target a similar demographic, and capitalize on a massive, pre-existing cultural conversation.
By eliminating fees on orders over $50, Grubhub aims to rapidly acquire customers. While this "democratizing" move is popular, it's a high-stakes gamble. History shows this can lead to massive success (like Robinhood) or spectacular failure (like MoviePass).
After his Super Bowl show, Bad Bunny deleted his Instagram history, leaving only a link to his album. This minimalist approach captured massive attention by focusing the world's gaze on a single call-to-action, proving simplicity is a powerful marketing tool.
History shows a pattern: the 2022 "Crypto Bowl" preceded a crash, and the 2000 "Internet Bowl" preceded the dot-com bust. A flood of ads from one sector, like AI this year, suggests companies are urgently trying to monetize massive investments, indicating a potential bubble.
By deliberately incorporating physical buttons and switches, Ferrari’s first EV, designed by Apple's Jony Ive, challenges the industry's iPhone-inspired aesthetic. This suggests a broader pivot in user experience away from digital-only interfaces as screen fatigue grows.
McDonald's limited-time offer of "McFish Eggs" (caviar) reflects a broader trend of pairing high-end food with low-end, accessible items. This strategy, once confined to elite chefs, is being adopted by fast-food giants to generate buzz and appeal to new customers.