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  1. The Best One Yet
  2. 📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test
📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

The Best One Yet · Jan 28, 2026

Vital Farms' yolk-gate, Instagram's Big Tobacco moment, and the 70% rule of excellence. Plus, why AI's biggest test is catching Pokémon.

Brands Now Face Three Police Forces: FTC, Wall Street, and Unregulated TikTok Influencers

Public companies are policed by the FTC (which requires proof), Wall Street short-sellers, and now online influencers. The latter two can significantly damage a stock and sales with unproven allegations, creating a new, highly volatile reputational risk that spreads rapidly on social media.

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test thumbnail

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

The Best One Yet·22 days ago

Nintendo's Pokémon Has Replaced Chess as the Standardized Test for AI Models

Silicon Valley now measures the intelligence of large language models like ChatGPT by their ability to play Pokémon. The game's complex mazes, puzzles, and strategic decisions provide a more robust and comprehensive benchmark for modern AI capabilities than traditional tests like chess, Jeopardy, or the Turing test.

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test thumbnail

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

The Best One Yet·22 days ago

The 70% Rule: Stacking Three Good Skills Creates One Elite Talent Profile

Success isn't about being the absolute best (99th percentile) in one area, which takes years. Instead, it's more effective to become knowledgeable (70th percentile) in three complementary skills. This "talent stack" creates a unique combination that places you in the 99th percentile of a niche you define.

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test thumbnail

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

The Best One Yet·22 days ago

Great Businesses (like Amazon and Trader Joe's) Are Born From a Single Read Sentence

The highest ROI on reading for entrepreneurs isn't broad knowledge, but discovering a single, resonant data point or idea. Founders like Jeff Bezos (2300% internet growth) and Joe Colom (rise in college degrees) built empires not on complex theories, but by acting decisively on one compelling statistic they read.

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test thumbnail

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

The Best One Yet·22 days ago

Social Media's 'Big Tobacco Moment' Hinges on Reframing Addiction as a Public Health Crisis

The legal strategy against social media giants mirrors the 90s tobacco lawsuits. The case isn't about excessive use, but about proving that features like infinite scroll were intentionally designed to addict users, creating a public health issue. This shifts liability from the user to the platform's design.

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test thumbnail

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

The Best One Yet·22 days ago

Disney's Zootopia Succeeded in China by Mirroring the Country's Urban Migration Story

An American film's success in China increasingly depends on deep cultural resonance. Zootopia's plot about a character moving from the country to the big city mirrored the real-life dream of a billion Chinese citizens. This relatable narrative, rather than just action, was the key to its massive box office outperformance.

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test thumbnail

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

The Best One Yet·22 days ago