Don't just show creatives a summary report from the marketing team. Giving designers, copywriters, and video editors raw access to performance data allows them to spot non-obvious patterns and make intuitive leaps that analytical minds might miss, leading to better creative.
Large CPG players have slow, agency-driven feedback loops. Nimble DTC brands can win by rapidly testing creative, messaging, and offers online, gaining an insurmountable learning advantage. Speed itself becomes the strategic edge, not just a byproduct of being small.
Most designers focus on aesthetics (UI) or general usability. High-growth DTC requires a specialist who understands performance marketing, UX, messaging hierarchy, and customer psychology to design assets that directly drive revenue, not just look good. This is a rare and critical skillset.
A visually basic website can generate massive revenue if the user experience (UX) is flawless. Focus on clarity of messaging, value props, and social proof first. Aesthetics (UI) are secondary; a pretty site that confuses users won't convert. UX is for the customer, UI is for you.
Don't start designing landing pages in Figma. Begin with an unstructured "brain dump" of all copy, ideas, and data in a text document. First, organize this content into sections (Hero, Problem, etc.), then build the visual wireframe. This prevents design constraints from prematurely limiting your content strategy.
Using third-party tools on a subdomain (e.g., Unbounce) breaks user tracking when visitors move to your main Shopify site. This feeds messy, duplicated conversion data to platforms like Facebook, corrupting their optimization algorithms and potentially causing CAC to skyrocket. Build pages natively on your root domain.