The rise of public cloud was driven by a business model innovation as much as a technological one. The core battle was between owning infrastructure (capex) and renting it (opex) with fractional consumption. This shift in how customers consume and pay for services was the key disruption.
Nutanix successfully challenged incumbents like EMC and Cisco by bringing the architecture of consumer giants (e.g., Google's use of commodity hardware) to the enterprise. They combined this with an Apple-like focus on end-to-end quality control by delivering their software in a hardware appliance.
Building a true platform requires designing components to be general-purpose, not use-case specific. For instance, creating one Kanban board for sales, support, and engineering. This thoughtful approach imposes a ~20% development 'tax' upfront but creates massive speed and leverage in the future.
Large enterprises don't buy point solutions; they invest in a long-term platform vision. To succeed, build an extensible platform from day one, but lead with a specific, high-value use case as the entry point. This foundational architecture cannot be retrofitted later.
PMF isn't a fixed state achieved once. It's a continuous process that must be re-evaluated at every stage of growth—from $1M to $1B. A company might have PMF for one scale but not for the next, requiring a constant evolution of strategy and product.
Beneath the surface, sales 'opportunities,' support 'tickets,' and dev 'issues' are all just forms of work management. The core insight is that a single, canonical knowledge graph representing 'work,' 'identity,' and 'parts' can unify these departmental silos, which first-generation SaaS never did.
A bifurcated GTM strategy can de-risk entry into different market segments. For large enterprises with entrenched systems, lead with AI agents that integrate and augment existing workflows. For the more agile mid-market, offer a full-stack, AI-native replacement for their legacy tools.
Instead of using Salesforce, Nutanix built its own customer support portal and telemetry systems. This, combined with deep, real-time Slack collaboration, treated customers as part of the team. This direct feedback loop where everyone learned together was key to their long-standing 90 NPS.