After years dominated by minimalist aesthetics, Figma's CEO predicts a shift. To stand out in an exponentially growing software world, companies will embrace more dynamic, visual, and experimental user interfaces. This creative flourishing will move beyond visuals to include new interaction patterns and information architecture to capture attention.
Over 60% of files created in Figma's AI-powered tool, Figma Make, are by non-designers. This demonstrates the original Figma thesis that expanding the user base beyond professional designers is a massive opportunity, proving that intuitive, visual-first tools can successfully democratize creation and web development.
Figma's CEO offers a practical framework for applying AI in creative work. Fleeting content with a short lifespan, like a social media meme, is a perfect candidate for full AI generation. However, enduring, high-stakes artifacts like a book or a major billboard campaign will still require significant human touch and craftsmanship.
In a world where AI agents can execute tasks and workflows for anyone, the process itself is no longer a differentiator. According to Figma's CEO, the only way to create something truly unique and valuable is by applying your personal taste and sophisticated prompting. Standard inputs will only yield standard, commoditized outputs.
Figma's CEO argues that while agentic coding systems are powerful, they risk being too linear. True product innovation requires exploring a wide option space through design, using systems and components to ensure a cohesive user journey. Relying solely on code generation can lead to a suboptimal product, even if it's built quickly.
Many aspiring creators quit because their creative taste exceeds their technical skill, causing frustration. Figma's CEO suggests AI's most exciting potential is bridging this gap. It allows creators to rapidly generate and sample the possibility space, helping them achieve their vision almost instantly and overcome the initial skill barrier that stifles creativity.