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  1. AI & I
  2. How to Build an Agent-native Product | Mike Krieger
How to Build an Agent-native Product | Mike Krieger

How to Build an Agent-native Product | Mike Krieger

AI & I · Mar 25, 2026

Instagram co-founder Mike Krieger on building agent-native products. AI accelerates coding but risks losing intuition. The new art is simplicity.

AI Excels at Adding Features, But Fails to Identify What to Cut from a Product

Modern AI can rapidly build complex products ("zero to n"), but it lacks the human intuition to simplify by removing features. This critical skill, honed through real-world usage and experience, is what prevents products from becoming bloated and unfocused.

How to Build an Agent-native Product | Mike Krieger thumbnail

How to Build an Agent-native Product | Mike Krieger

AI & I·2 days ago

Adding People to Small AI Teams Early On Creates Negative Value

Contrary to traditional scaling, adding people to an early-stage AI project often slows it down. When the product concept is small enough for one or two people to hold in their heads, the cost of coordination and alignment with a larger team outweighs the benefits of more builders.

How to Build an Agent-native Product | Mike Krieger thumbnail

How to Build an Agent-native Product | Mike Krieger

AI & I·2 days ago

Architect AI Assistants to Delegate Tasks, Keeping the Main Conversation Loop Open

To make an AI assistant feel more conversational, architect it to delegate long-running tasks to sub-agents. This keeps the primary run loop free for user interaction, creating the experience of an always-available partner rather than a tool that periodically becomes unresponsive.

How to Build an Agent-native Product | Mike Krieger thumbnail

How to Build an Agent-native Product | Mike Krieger

AI & I·2 days ago

True Agent-Native Products Are Self-Aware and Can Modify Their Own Primitives

A truly "agent-native" product goes beyond an API. The product's AI should be aware of its internal components—like project knowledge or UI elements—and possess the inherent ability to modify them directly, rather than just instructing a human on the necessary steps.

How to Build an Agent-native Product | Mike Krieger thumbnail

How to Build an Agent-native Product | Mike Krieger

AI & I·2 days ago

AI Startups Must Deprecate Enterprise Features on a Monthly, Not Yearly, Cadence

To keep pace with AI model advancements, startups selling to enterprises must compress their product lifecycle. This means being willing to push major product revisions and deprecations every few months, rather than on a traditional multi-year schedule, or risk being disrupted themselves.

How to Build an Agent-native Product | Mike Krieger thumbnail

How to Build an Agent-native Product | Mike Krieger

AI & I·2 days ago

Test Agent-Native Products by Exercising Emergent Behavior, Not Just Running Functional Tests

Agent-native products are defined by unpredictable capabilities, making traditional end-to-end tests inadequate. The new paradigm involves setting up "harnesses" that allow the agent to operate freely, verifying the system's robustness when the agent puts it into novel or unexpected states.

How to Build an Agent-native Product | Mike Krieger thumbnail

How to Build an Agent-native Product | Mike Krieger

AI & I·2 days ago

AI Shifts Code Reviews from "Proof of Work" to "Proof of Thoughtfulness"

When an AI model generates code, the focus of a pull request review changes. It's no longer just about whether the code works. The engineer must now explain and defend the architectural choices the model made, demonstrating they understand the implications and haven't just accepted a default, suboptimal solution.

How to Build an Agent-native Product | Mike Krieger thumbnail

How to Build an Agent-native Product | Mike Krieger

AI & I·2 days ago

Rapid AI Prototyping Creates "Indoor Trees": Products That Lack Real-World Strength

Building a product too quickly with AI, without incremental user feedback, is like growing a tree indoors without wind. It appears fully formed but lacks the structural integrity and deep intuition gained from being exposed to real-world forces and user friction at each stage of growth.

How to Build an Agent-native Product | Mike Krieger thumbnail

How to Build an Agent-native Product | Mike Krieger

AI & I·2 days ago

Anthropic Labs Pairs Designer-Builders with Systems Engineers in a "Co-Founder" Model

The most effective team structure for new AI products involves a "co-founder" pairing. One person is a designer who can also build and rapidly prototype ideas. The other is a traditional software engineer who follows behind, ensuring the underlying architecture is robust and scalable, effectively "paving the trail."

How to Build an Agent-native Product | Mike Krieger thumbnail

How to Build an Agent-native Product | Mike Krieger

AI & I·2 days ago

AI's Speed Makes Full Product Rewrites a Viable Strategy, Defying Decades of Engineering Wisdom

Classic software engineering warns against full rewrites due to risk and time ("second-system syndrome"). However, AI's ability to rebuild an entire product in days, not years, makes rewriting a powerful and low-cost tool for correcting over-complicated early versions or flawed core assumptions.

How to Build an Agent-native Product | Mike Krieger thumbnail

How to Build an Agent-native Product | Mike Krieger

AI & I·2 days ago