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  1. The Lobster Talks Podcast by Lobster Capital
  2. Replacing GPS: Inside YC’s Universal Positioning System Startup
Replacing GPS: Inside YC’s Universal Positioning System Startup

Replacing GPS: Inside YC’s Universal Positioning System Startup

The Lobster Talks Podcast by Lobster Capital · Dec 30, 2025

Juxta founder John discusses his hardware-free GPS alternative, using IMU data & simulations to solve for the 90% of movement in GPS-denied areas.

Raising a $5M Seed Round Immediately Increased Juxta Founder's Stress, Not Relief

Contrary to the celebratory image of fundraising, closing a $5 million seed round did not bring the founder relief. Instead, it amplified his stress and focus, as he immediately felt the weight of the new $40 million valuation and the immense expectations that came with it.

Replacing GPS: Inside YC’s Universal Positioning System Startup thumbnail

Replacing GPS: Inside YC’s Universal Positioning System Startup

The Lobster Talks Podcast by Lobster Capital·2 months ago

Juxta's GPS Alternative Scales Globally by Simulating Movement Data, Not Collecting It

Instead of manually collecting benchmark data on-site like competitors, Juxta simulates millions of movement paths in a 3D model of any space. This 'synthetic fingerprinting' approach allows them to make any location trackable remotely in under an hour, enabling massive scalability.

Replacing GPS: Inside YC’s Universal Positioning System Startup thumbnail

Replacing GPS: Inside YC’s Universal Positioning System Startup

The Lobster Talks Podcast by Lobster Capital·2 months ago

Y Combinator Creates Deep Tech 'Brain Trusts' by Grouping Hard-Tech Startups

YC intentionally groups deep tech and defense tech companies into the same office-hour sections. This creates a specialized peer group—a 'brain trust' of founders working on missiles, submarines, and robotics—fostering a unique support system for those tackling exceptionally hard problems.

Replacing GPS: Inside YC’s Universal Positioning System Startup thumbnail

Replacing GPS: Inside YC’s Universal Positioning System Startup

The Lobster Talks Podcast by Lobster Capital·2 months ago

Solo Founders Gravitate to Deep Tech Because the Problem is Already Maximally Hard

There's a strong correlation between solo founders and deep tech ventures. The hypothesis is that if you're audacious enough to tackle a monumental technical challenge, the added difficulty of doing it alone feels like a rounding error. The entire endeavor is already set to maximum difficulty.

Replacing GPS: Inside YC’s Universal Positioning System Startup thumbnail

Replacing GPS: Inside YC’s Universal Positioning System Startup

The Lobster Talks Podcast by Lobster Capital·2 months ago

Great Solo Founders Embody a 'Kobe Bryant' Mentality to Drive Success Alone

High-performing solo founders often resemble Kobe Bryant: they possess a relentless, 'killer' mentality, willing to put the entire company on their back. They aren't anti-collaboration, but they have the fierce self-reliance to shoot the ball 50 times and trust they will make the shots needed to win.

Replacing GPS: Inside YC’s Universal Positioning System Startup thumbnail

Replacing GPS: Inside YC’s Universal Positioning System Startup

The Lobster Talks Podcast by Lobster Capital·2 months ago

Juxta’s Long-Term Moat is the Labeled Floor Plan Data Generated By its Core Business

Beyond its primary positioning service, Juxta's operations will create a massive, proprietary dataset of labeled floor plans and satellite imagery. The founder envisions this byproduct becoming a hugely valuable asset, potentially sold to AI labs and creating a powerful, secondary business model.

Replacing GPS: Inside YC’s Universal Positioning System Startup thumbnail

Replacing GPS: Inside YC’s Universal Positioning System Startup

The Lobster Talks Podcast by Lobster Capital·2 months ago

Deep Tech Founders Win Funding by Pitching Minimal Market Risk and Solvable Tech Risk

For deep tech startups lacking traditional revenue metrics, the fundraising pitch should frame the market as inevitable if the technology works. This shifts the investor's bet from market validation to the team's ability to execute on a clear technical challenge, a more comfortable risk for specialized investors.

Replacing GPS: Inside YC’s Universal Positioning System Startup thumbnail

Replacing GPS: Inside YC’s Universal Positioning System Startup

The Lobster Talks Podcast by Lobster Capital·2 months ago

A Compelling Vision Can Override Investor Bias Against Solo Founders in Deep Tech

Despite the common wisdom that investors prefer co-founding teams, Juxta's solo founder raised $5 million in 48 hours without a single investor questioning his status. This suggests that for complex, deep tech ideas, a powerful vision and a credible team can completely mitigate concerns about being a solo founder.

Replacing GPS: Inside YC’s Universal Positioning System Startup thumbnail

Replacing GPS: Inside YC’s Universal Positioning System Startup

The Lobster Talks Podcast by Lobster Capital·2 months ago

Top YC Companies Close Rounds in Hours as Proactive Investors Rush Meetings

The YC fundraising process for top companies is a blitz. The best investors don't wait for scheduled meetings; they proactively ask to move them up, creating a frenzy where rounds can fully close in 36-48 hours. Juxta's founder took 16 meetings and received 16 investment offers, closing the round before most meetings occurred.

Replacing GPS: Inside YC’s Universal Positioning System Startup thumbnail

Replacing GPS: Inside YC’s Universal Positioning System Startup

The Lobster Talks Podcast by Lobster Capital·2 months ago