When identity is tied to a specific role (the "what"), it's fragile. Anchoring it to your underlying motivation (the "why") makes you more resilient to career-ending changes, as you can find new outlets for that core drive.
Our brains remember experiences based on their peak moments and their endings. To build motivation for a difficult activity, like a hard workout, intentionally tack on a more pleasant activity at the very end. This makes the entire memory more positive and increases your likelihood of repeating it.
To be an effective intrapreneur in a bureaucracy, don't pitch your project as a separate, tangential effort. Instead, research the existing goals of potential partners and frame your initiative as a tool to help them achieve their objectives more efficiently, making you an ally rather than a burden.
We underestimate how much we will change in the future, believing our current self is a finished product. To navigate change effectively, you must remain curious about your future self and regularly audit how your values, beliefs, and perspectives are evolving through the process.
When pursuing a daunting new goal, the most effective first step is a tiny, consistent one. Writing for one minute a day makes you "a writer." This primes your new identity, which is self-reinforcing and creates a virtuous cycle of motivation that builds momentum for larger actions.
Motivation is highest at the beginning and end of a goal, creating a demotivating "middle problem" where we're most likely to quit. By breaking a year-long project into weekly milestones, you shorten this middle period from months to days, making you less likely to fall off track.
The Department of Veterans Affairs saw a 9% increase in benefit sign-ups by changing one word in an email. This shift leveraged the endowment effect, a psychological principle where we value things more when we feel a sense of ownership, proving tiny linguistic tweaks can have major behavioral impacts.