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  1. Masters of Scale
  2. Why CEOs need to think more like athletes, with investor Byron Deeter
Why CEOs need to think more like athletes, with investor Byron Deeter

Why CEOs need to think more like athletes, with investor Byron Deeter

Masters of Scale · Apr 16, 2026

Investor Byron Deeter discusses his journey from operator to VC, the value of an anti-portfolio, and why CEOs must train like elite athletes.

Bessemer's 'Anti-Portfolio' Publicizes Missed Deals to Foster Humility and Learning

Bessemer Venture Partners maintains a public 'anti-portfolio' of massive companies like Tesla and Atlassian that they passed on. This practice serves as a constant reminder to learn from their 'crimes of omission' and demonstrates respect for the entrepreneurs they say 'no' to.

Why CEOs need to think more like athletes, with investor Byron Deeter thumbnail

Why CEOs need to think more like athletes, with investor Byron Deeter

Masters of Scale·2 months ago

Seek Out Your Hardest, Smartest Customers to 'Beat the Crap Out of You'

Counterintuitively, the best early customers are the most demanding. Their rigorous feedback is a gift that improves your product for everyone. Their reputation also serves as a powerful market signal, as industry peers know how good they are and will follow their lead.

Why CEOs need to think more like athletes, with investor Byron Deeter thumbnail

Why CEOs need to think more like athletes, with investor Byron Deeter

Masters of Scale·2 months ago

Design Executive Teams Around Founder Superpowers, Don't Replace the Founder

The old model of replacing a founder with a 'professional CEO' is often flawed because it removes irreplaceable product insight. The modern approach is for founders to design their executive team to complement their unique strengths, ensuring they stay engaged for the long journey.

Why CEOs need to think more like athletes, with investor Byron Deeter thumbnail

Why CEOs need to think more like athletes, with investor Byron Deeter

Masters of Scale·2 months ago

CEOs Must Train Like Pro Athletes to Sustain Peak Performance

Bessemer's STRIVE program reframes CEO wellness as crucial for business success, not a luxury. It applies athletic principles—focusing on sleep, training, and mental health—to combat unsustainable 'hustle' culture. A sleep-deprived CEO performs as poorly as one who is drunk.

Why CEOs need to think more like athletes, with investor Byron Deeter thumbnail

Why CEOs need to think more like athletes, with investor Byron Deeter

Masters of Scale·2 months ago

An Operator-Turned-Investor's First Rule Is to Resist Operating

For former operators who become VCs, the biggest challenge is to stop acting like an operator. The 'Hippocratic Oath of Venture' is to 'do no harm.' This means staying out of the way when a company is executing well and providing resources rather than unsolicited operational input.

Why CEOs need to think more like athletes, with investor Byron Deeter thumbnail

Why CEOs need to think more like athletes, with investor Byron Deeter

Masters of Scale·2 months ago

Top Founders Balance Intense Conviction with High Coachability Under Pressure

Investor Byron Deeter looks for two seemingly contradictory traits: intense conviction and coachability. The signal of a great leader is that when pressure mounts, they don't retreat inward; they actively seek more input from their team and advisors before making a decisive call.

Why CEOs need to think more like athletes, with investor Byron Deeter thumbnail

Why CEOs need to think more like athletes, with investor Byron Deeter

Masters of Scale·2 months ago

My 13 Post-Startup Cavities Proved Founder 'Grind Culture' Is a Liability

Investor Byron Deeter's story of finishing his startup with 13 cavities from living on power bars illustrates why 'grind culture' is a liability. This vivid example underscores the shift away from lionizing self-sacrifice toward promoting sustainable founder wellness as a business necessity.

Why CEOs need to think more like athletes, with investor Byron Deeter thumbnail

Why CEOs need to think more like athletes, with investor Byron Deeter

Masters of Scale·2 months ago

Prioritize Making Great Teams Excellent Over Fixing Merely Good Ones

Investor Byron Deeter's key lesson is to avoid 'fixer-upper' investments. Instead of trying to turn a 'good' company 'great,' the highest leverage comes from finding already-great teams and providing resources to help them become excellent while maintaining their high-growth trajectory.

Why CEOs need to think more like athletes, with investor Byron Deeter thumbnail

Why CEOs need to think more like athletes, with investor Byron Deeter

Masters of Scale·2 months ago

Strong Micro-Execution Cannot Always Overcome Macro-Economic Headwinds

A startup can execute flawlessly, but a major market pullback can still create existential threats. Byron Deeter's dot-com bust experience taught him that founders must expect to navigate economic cycles and must raise capital with enough buffer to ensure the macro environment can't sink their ship.

Why CEOs need to think more like athletes, with investor Byron Deeter thumbnail

Why CEOs need to think more like athletes, with investor Byron Deeter

Masters of Scale·2 months ago