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  1. Masters of Scale
  2. Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution
Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

Masters of Scale · Nov 25, 2025

Macy's CEO Tony Spring on navigating retail's chaos, balancing tradition with tech, and shifting between 'wartime' and 'peacetime' leadership.

Macy's CEO: Amplify Advocates, Welcome Critics, and Dismiss Destructive Cynics

Leaders should categorize feedback into three groups. Give a megaphone to "advocates" who support the vision. Listen carefully to "critics" whose feedback can be constructive. But actively ignore "cynics" who are purely destructive and offer no value, as they can derail progress.

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution thumbnail

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

Masters of Scale·3 months ago

Macy's CEO Believes Technology's Primary Role Is to 'Scale Humanity'

Technology and AI should not be viewed as replacements for human interaction in a service business. Instead, their purpose is to handle complexity and improve efficiency in the background (e.g., operations, staffing) to free up employees and empower them to provide a better, more human customer experience.

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution thumbnail

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

Masters of Scale·3 months ago

Macy's CEO: Modern Leaders Must Shift from 'Peacetime' to 'Wartime' Daily

The traditional model of being either a wartime or peacetime leader is outdated. In today's volatile environment, leaders must be fluid, adapting their style day-to-day to handle both long-term strategic initiatives (peacetime) and immediate crises like unexpected tariffs (wartime).

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution thumbnail

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

Masters of Scale·3 months ago

Macy's CEO Reframes the 'Department Store' as a Modern 'Marketplace'

To combat the perception that department stores are dated, Macy's CEO suggests reframing the model as a "marketplace." This modern term highlights its core strengths: a wide selection of categories, brands, and price points serving multiple generations across both physical and digital channels, positioning it as a future-proof concept.

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution thumbnail

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

Masters of Scale·3 months ago

Macy's Adopts a 'Pokers in the Fire' AI Strategy to Test Widely Before Scaling

Instead of making one large, transformative bet on AI, Macy's is testing it across numerous departments (supply chain, HR, marketing) in small trials. This "pokers in the fire" approach allows for broad learning and discovery of value without overinvesting before the technology is fully mature or scaled.

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution thumbnail

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

Masters of Scale·3 months ago

Macy's CEO Embraces Constant Change with 'Version 27' of Their 2025 Forecast

In a volatile market with unpredictable factors like tariffs and supply chain issues, long-term plans quickly become obsolete. Macy's CEO operates with a "rolling operating forecast" updated weekly, admitting they are on the 27th version for the year, prioritizing real-time data over static, months-old plans.

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution thumbnail

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

Masters of Scale·3 months ago