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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456
What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News!  | Ep. 456

What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456

Do This, NOT That: Marketing Tips with Jay Schwedelson · Feb 3, 2026

This week in marketing: The rise of AI social network Moltbook, LinkedIn's new 'vibe coding' skill, and why Super Bowl ads are worth the cost.

Brands Use Manufactured Scarcity by Intentionally Selling Out Small Batches to Create Hype

A powerful marketing gimmick involves launching a very small product batch to guarantee it sells out quickly. Brands then leverage this "sold out" status in press coverage to create a perception of high demand and build hype for subsequent, larger product releases.

What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News!  | Ep. 456 thumbnail

What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago

LinkedIn Formalizes 'Vibe Coding' as a Skill, Validating AI-Prompting as a Core Competency

LinkedIn has added 'vibe coding'—using natural language to direct AI to write code—as an official certification. This move legitimizes a new type of technical proficiency that doesn't require traditional programming knowledge, signaling a major shift in how technical skills are valued.

What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News!  | Ep. 456 thumbnail

What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago

Moltbook, an AI-Only Social Network, Signals the Rise of Autonomous Digital Ecosystems

Moltbook, a social network exclusively for AI agents that has attracted over 1.5 million users, represents the emergence of digital spaces where non-human entities create content and interact. This points to a future where marketing and analysis may need to target autonomous AI, not just humans.

What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News!  | Ep. 456 thumbnail

What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago

Super Bowl Ads Offer Competitive CPMs Comparable to LinkedIn, Justifying Their High Cost

Despite an $8M+ price tag, a Super Bowl ad's cost-per-thousand-impressions (CPM) of $60-$80 is comparable to LinkedIn's $35-$80 range. Given the Super Bowl's high engagement and cultural impact versus passive scrolling on social media, the relative value can be a strategic bargain for large brands.

What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News!  | Ep. 456 thumbnail

What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago