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  1. View From The Top
  2. S9E3: Joe Tsai Says Start Local, Then Go Global
S9E3: Joe Tsai Says Start Local, Then Go Global

S9E3: Joe Tsai Says Start Local, Then Go Global

View From The Top · Mar 20, 2026

Alibaba's Joe Tsai shares insights on leadership, humility, and the strategy of winning locally before aiming for global expansion.

Large Companies Can't Outsource Innovation to a Dedicated Internal Division

According to Joe Tsai, creating a dedicated "innovation division" in a large company is a flawed strategy. These units fail because the company's core business will always command the best talent and resources, leaving the innovation team isolated and under-resourced. Innovation must be instilled organization-wide.

S9E3: Joe Tsai Says Start Local, Then Go Global thumbnail

S9E3: Joe Tsai Says Start Local, Then Go Global

View From The Top·3 months ago

Alibaba's 18 Co-Founders Prevented Culture Dilution During Hyper-Growth

Unlike the typical 2-3 founder model, Alibaba's 18 co-founders provided more "founder touchpoints" for employees as the company scaled. This maintained a strong, consistent culture and prevented the dilution that often occurs in rapidly growing startups with a small founding team.

S9E3: Joe Tsai Says Start Local, Then Go Global thumbnail

S9E3: Joe Tsai Says Start Local, Then Go Global

View From The Top·3 months ago

Alibaba De-Risked Its eBay Competitor by Launching It as a Secret Joint Venture

To challenge eBay's monopoly, Alibaba launched Taobao. Facing internal opposition and significant financial risk, Joe Tsai structured it as a secret 50/50 joint venture with SoftBank. This insulated Alibaba from potential failure while allowing the new venture to operate aggressively and independently.

S9E3: Joe Tsai Says Start Local, Then Go Global thumbnail

S9E3: Joe Tsai Says Start Local, Then Go Global

View From The Top·3 months ago

Alibaba's Chairman Views AI as a Global Utility, Not a Geopolitical Race

Joe Tsai reframes the US-China AI competition. He argues against the "race" narrative, describing AI as a fundamental utility like electricity or water. He believes its benefits, especially in fields like medicine, are essential for humanity and should be proliferated globally, with nation-state competition confined to military applications.

S9E3: Joe Tsai Says Start Local, Then Go Global thumbnail

S9E3: Joe Tsai Says Start Local, Then Go Global

View From The Top·3 months ago

Alibaba's Co-Founder Joined for Jack Ma's Leadership, Not the Business Plan

Joe Tsai joined Alibaba when it had no revenue, no incorporated company, and a business plan he couldn't understand. He made the leap based entirely on Jack Ma's charisma and leadership qualities. His advice is to prioritize finding the right people to partner with over analyzing the initial idea.

S9E3: Joe Tsai Says Start Local, Then Go Global thumbnail

S9E3: Joe Tsai Says Start Local, Then Go Global

View From The Top·3 months ago

Alibaba Kept Its Money-Losing Food Delivery Unit for Its Strategic Infrastructure

Despite investor pressure to divest its unprofitable food delivery business, Chairman Joe Tsai kept it. He saw beyond the P&L, recognizing its 30-minute delivery infrastructure as a critical long-term asset for the future of "instant commerce," which would extend far beyond food.

S9E3: Joe Tsai Says Start Local, Then Go Global thumbnail

S9E3: Joe Tsai Says Start Local, Then Go Global

View From The Top·3 months ago

To Build a Global Company, First Win Your Local Market to Train Your Team

Joe Tsai's advice for building a global company is counterintuitive: don't focus on global from day one. Instead, concentrate on winning your local market. The challenges and small wins from dominating a home turf are what train a team and develop the talent necessary for successful international expansion.

S9E3: Joe Tsai Says Start Local, Then Go Global thumbnail

S9E3: Joe Tsai Says Start Local, Then Go Global

View From The Top·3 months ago

A Failed Sand Hill Road Trip Taught Alibaba to Trust Its Vision, Not VCs

Jack Ma and Joe Tsai's first fundraising trip to Sand Hill Road was a total failure. They secured zero interest from over a dozen investors baffled by their lack of a business plan. Instead of incorporating feedback, they learned to trust their own conviction rather than what investors told them to build.

S9E3: Joe Tsai Says Start Local, Then Go Global thumbnail

S9E3: Joe Tsai Says Start Local, Then Go Global

View From The Top·3 months ago