The latest AI models like GPT-6 Astra may not offer noticeable improvements for all existing workflows, and can sometimes feel like a regression. Their primary value lies in enabling entirely new applications, like 3D design or advanced video editing, shifting the strategic focus from mere efficiency to discovering new opportunities.
Advanced AI models can now build simple games from prompts, lowering the previously high barrier to entry for interactive marketing. What once required a dedicated development team can now be prototyped by a solopreneur over a weekend, creating more engaging, hands-on brand experiences than traditional content.
Instead of presenting a fixed plan, use AI to build proposals where clients can adjust variables like scope, resources, and timelines. This transforms the proposal from a static document into a shared decision-making tool, allowing clients to explore trade-offs themselves and radically reducing the back-and-forth latency of negotiations.
AI can create simulators for complex business decisions like new hires. The process of building the model forces a team to make its underlying assumptions explicit—about workloads, timelines, and constraints. This surfaces hidden disagreements about starting conditions, shifting debates from conflicting conclusions to the foundational assumptions themselves.
Go beyond static content like articles and presentations. Use AI to build an interactive product that encapsulates your expert judgment and decision-making framework. This allows clients or colleagues to work through problems using your model, effectively scaling your most valuable expertise and freeing up your time.